Can you link the mood of your customers to their propensity to spend? You can now. Because if you know when your customers were spending, we can tell you the mood of the nation at the time.

As a demonstration of the potential of social data we analysed tweets in the UK from between 2010 and 2012. We used social monitoring tools to find out how people all over the country were feeling – based on the words they were using to express themselves on Twitter. So did the wonderfuls, glads and W00ts! triumph over the bads, sads and kacks? The results are in the video below.

How else can we help?

Happiness is just an example of course. We could measure all kinds of things that your business finds useful. And we can index them against pretty much anything else, from sales, to the weather to the FTSE 100. It’s also a hugely effective way to get a sense of what people are saying about you and what they feel about what you do. Better still, it’s two way – so you don’t just listen in. Once you understand what your audience is interested in, you can begin to have some conversations.

We’d love to help you get started. And if you’ve already started, we’d love to help you get even better. Just email Leo.Ryan@ogilvy.com