7 March 2008
Ogilvy Group UK was recently appointed by mobile phones giant Motorola as its communications partner for the Europe, Africa and Middle East region. The appointment covers a wide spectrum of Motorola’s communications needs, including broadcast and other media advertising, digital marketing and CRM.Ogilvy has established a Team Moto to provide a fully-integrated service to Motorola, led from Ogilvy Advertising in London. Team Moto will work closely with Ogilvy and Motorola brand teams across the EAME region.Ogilvy had previously worked in a co-ordination and adaptation role for Motorola in Europe, with creative work sourced from the US. Following this appointment, the new Team Moto in London will generate local, regional and global creative work alongside Motorola’s other creative hubs globally.