Ogilvy & Mather has taken first place in the Effie Effectiveness Index 2012. In the past twelve months, we have won more Effie Awards than any other agency.

“The 2012 Effie Index rankings, when compared with 2011′s inaugural rankings, clearly demonstrate the global shifts in business performance over the past year,” said Matt Seiler, Effie Worldwide Chairman of the Board and Global CEO of IPG Mediabrands.  ”As an industry, we should be using this invaluable tool to identify the year’s best performers, and learn how their best practices can make us better marketers in the future.”