Ogilvy & Mather UK has announced a new joint venture with ETECTURE Germany GmbH, called ETECTURE@Ogilvy. The joint venture, which will be based in the UK, will extend Ogilvy & Mather’s existing digital capabilities in the areas of social, mobile, platforms and the web.

ETECTURE has been a partner of Ogilvy & Mather for the last nine years, helping to deliver complex web solutions and IT consulting for clients including ING Group, IKEA, and O2. ETECTURE@Ogilvy will deliver the full range of digital services, from basic production to mid-range and complex digital projects.

Paul O’Donnell, Group Chairman of Ogilvy & Mather UK: “This new joint venture enables us to add to our existing capabilities and provide clients with deep expertise in the areas of social, mobile, platforms and the web. We already have a long standing relationship with ETECTURE and it’s great to formalise our union.”

Christian Schwab, Managing Director at ETECTURE@Ogilvy commented: “This joint venture provides us with the opportunity to apply best-in-class digital solutions to a high-profile UK client base.”