Ogilvy & Mather Europe, Middle East & Africa is this week delighted to announce that Mark Inskip has joined network in the new role of  Regional Director of Consulting, working across all the group companies.

An expert in marketing, customer strategy, e-commerce and CRM as well as consulting, Mark will be based in Ogilvy Group UK’s offices in East London and will report to UK Group Chairman Paul O’Donnell.

Inskip was previously at global management consulting, technology services and outsourcing company Accenture where he led the creation of the Digital Marketing Consultancy practice from 2007 until the end of 2010. He began his career as a marketer in the automotive industry back in the 1990s and his since then worked with the likes of Centrica, The Mortgage Lender and British Gas.

He will work closely with Global Brand Management (GBM) leader Mike Welsford, focusing on growth and business development from within Ogilvy’s GBM clients and will also provide support to OgilvyOne’s fast-growing planning, data, analytics and consultancy practices.

Mark says: “I’m delighted to be joining Ogilvy at what is such an exciting time both here in the UK and across the EMEA region. In terms of its consulting offer, with practices such as Ogilvy Earth and Ogilvy Noor, Ogilvy is ahead of its competitors and I’m looking forward to consolidating that lead as well as working with one of the industry’s most enviable portfolios of client brands.”

Paul O’Donnell adds: “Consultancy is an increasingly important part of our offer and I’m delighted to be able to announce that we’ve found someone of Mark’s calibre and experience to lead this growth area. He is an articulate strategic thinker, leader and team-builder who is able to build relationships at all levels and deliver results.”