Last night several hundred people gathered at Otarian’s first London restaurant in Wardour Street, Soho to meet Otarian founder and CEO Radhika Oswal and her staff.

The event was organised by Alex Clack and the team from Ogilvy PR and was a huge success, with media worthies, bloggers and foodies enjoying the restaurant’s fabulous decor and delicious food.

Otarian is completely vegetarian and operates in the same “”fast casual” sector as established names like Leon, opening its first branches in New York in April. It claims to be the world’s first chain to carbon-footprint every menu item to internationally recognised standards.

Not only is all the food sustainable – the company has a “no air freight” policy – but all packaging is reusable, compostable or recyclable. Even the interior and fittings in the restaurants have been chosen in order to minimise their environmental impact. A minimum of 98% of all waste produced by the restaurants will be composted or recycled (visit Otarian‘s website – designed and built by Ogilvy – for more info).

In addition to OPR’s work, Ogilvy & Mather has been appointed to create outdoor, press, ambient and digital advertising. Sister agencies neo@ogilvy and OgilvyAction are also helping out, making this a truly integrated account.

The first ads will appear in the London Evening Standard tomorrow (19th August).

Below: Mrs Oswal is interviewed by the BBC (top); and musicians serenade the guests (bottom).