In a superb TED talk broadcast on CNN, Ogilvy Group UK vice-chairman Rory Sutherland (below) asserts that a change in perceived value can be just as satisfying as what we consider ‘real’ value. Great viewing!
In a superb TED talk broadcast on CNN, Ogilvy Group UK vice-chairman Rory Sutherland (below) asserts that a change in perceived value can be just as satisfying as what we consider ‘real’ value. Great viewing!
