Australia may not have regained the Ashes, but there is some consolation for its cricket fans: potentially big savings on British Airways flights from Sydney to London.

Thanks to a new online banner campaign (double-click on the pictures to view in higher resolution) by the airline’s digital agency, OgilvyOne London, Australians can visit the home of cricket at prices which may go some way to compensating them for their team’s dismal Ashes performance.

OgilvyOne creative team, Neal Williamson and Rick Sear, have created a banner for Australian websites – including the Sydney Morning Herald and the Australian Daily Telegraph – that begins with the headline: “Do something you never thought you would do. Cheer on England.”

The banner then informs Australian fans that British Airways will take England’s highest innings score and take it off the price of a ticket to London, before moving on to a scoreboard with a live feed that shows the England score going up – and the flight price coming down.

Andrew Boggs, OgilvyOne business director on the British Airways account, says,” The idea was to offer Australian cricket fans some consolation in defeat – without resorting to triumphalism or condescension.

The campaign continues until 9th January.