Ogilvy & Mather Advertising’s  Milka ad has won this week’s UTalkMarketing.com People’s Choice award.

“Cows Undercover” aims to establish Milka’s quality credentials and point of difference by informing UK consumers that “Milka chocolate is so delicious because it is made with Alpine Milk.”

So we see cows in a variety of disguises as they try to keep the secret of Milka, well, secret.

The advert came tops in the UTalkMarketing People’s Choice – the online marketing site’s weekly poll, held in collaboration with OMD Snapshots in which 1,000 members of the public are asked to vote for their favourite advert currently in the marketplace.

It received almost one quarter (22%) of the vote, placing it ahead of the first runner-up, when participants were asked, “Which of the adverts made you want to buy the product or service advertised?”

To see the ads in full click the YouTube link above.