#OgilvyChange, the specialist behavioural sciences practice of Ogilvy & Mather UK, is to host Nudgestock, the UK’s largest gathering of behavioural sciences experts on Friday 24^th May at Shoreditch Town Hall. Hosted by O&M’s Vice-Chairman, Rory Sutherland, this one day event, taking place during Digital Shoreditch 2013, will see some of the biggest names in behavioural economics discussing online psychology, the science of understanding why people make irrational decisions and the art of nudging their choices for a preferred outcome.

Discussing the psychology behind the decisions individuals make will be some of UK’s leading behavioural scientists, award winning authors and personalities from the creative advertising and design industries including Rory Sutherland, Nassim Taleb, author of The Black Swan and Dr Laurie Santos from Yale University.

Rory Sutherland, Vice-Chairman, Ogilvy & Mather UK commented: “There is a big difference between invention and innovation. The best inventions in the world are worthless unless people choose to adopt them – and change their behaviour as a result. This conference is an important first step towards making technologists and psychologists natural bedfellows.”

Digital Shoreditch is an annual festival which celebrates and showcases the outstanding creative, technological and entrepreneurial talent in East London and Tech City. Now in its third year, Digital Shoreditch will run from 20^th May to 31^st May at Shoreditch Town hall.

For further information, visit http://tickets.digitalshoreditch.com/2013/behavioural-design/

Ogilvy & Mather London’s work contributed 13 statues, including four gold awards, for its campaigns for Kronenbourg1664, Dove and Expedia – making it the most awarded office in the Ogilvy network.

Gerry Human, executive creative director, Ogilvy & Mather London, said: “It’s great when work that the public are loving also gets a thumbs up from awards juries. Kronenbourg, Expedia and Dove are all benefiting from doing breakthrough advertising.”

Ogilvy & Mather has appointed Cheryl Giovannoni as Chief Executive Officer, Ogilvy & Mather Advertising. Giovannoni joins O&M from Landor where she is President of the EMEA region and Global Leader on Procter & Gamble.

She will sit on the UK Group Board reporting to Paul O’Donnell, Group Chairman, Ogilvy & Mather UK.

Giovannoni started her career in 1993 in strategic planning at O&M South Africa, before transferring to Ogilvy & Mather London as a board account director. In 2001, Giovannoni moved into strategic brand consultancy and design, becoming CEO of Coley Porter Bell. In 2005, she moved to Landor as Managing Director of the London office. She was promoted to the role of European President in 2008 and to Landor’s Global Leadership team in 2011. During her career, she has worked on a broad range of clients, including Unilever, GlaxoSmithKline, BP, Diageo, Marks & Spencer, Nestle and P&G.

Paul O’Donnell commented: “Cheryl is a huge talent and has the drive, determination and intellectual rigour required to take O&M to the next level.  She will be a strong and charismatic leader, a beacon for our people as well as an ambassador for the Ogilvy & Mather brand. We are looking forward to having her on board. ”

Giovannoni commented: “Ogilvy has been creating groundbreaking work recently for the likes of Expedia and Kronenbourg 1664. It feels like a fresh, exciting and energetic place to be right now, and the timing couldn’t be better to return to a group that has always been close to my heart.”

The O&M team collecting a gold for the Borough of Greenwich ‘Power of Cute’ campaign.

Ogilvy & Mather UK won three gold and five silvers at the Creative Circle Awards 2013. The group was well represented across all awards categories with 20 shortlists from Ogilvy & Mather Advertising and OgilvyOne UK. These converted to:

GOLD
Ogilvy Group – Borough of Greenwich ‘Power of Cute’
OgilvyOne – Kern Gnome
O&M – Dove Ad Makeover

SILVER
OgilvyOne – Kern Gnome
O&M – Dove Ad Makeover x 2
O&M – WWF ‘Post Mortem’
O&M – Freedom from Torturer ‘Kidnapper, Torturer, Abuser’

Ogilvy & Mather has promoted Rob Smith to Managing Director, Ogilvy & Mather Advertising with immediate effect.

Rob originally joined Ogilvy & Mather in 1989, and did stints at BBDH and Farm (as Head of Account Management and CEO respectively), before returning to Ogilvy in 2009 as Client Services Director. He has more than 20 years experience working on major brands and campaigns for clients including Ford of Britain, Unilever, Daimler-Chrysler, Heinz, IPC, Guinness, IKEA, The Guardian, The Co-operative Bank, COI and lastminute.com.

Paul O’Donnell, Chairman, Ogilvy & Mather UK, commented: “This promotion is testament to Rob’s ability to build strong relationships and elicit respect both within the agency and amongst clients. His talent and passion for the work, has seen his campaigns pick up numerous creative and planning awards throughout his career. This coupled with his extensive experience in account handling and popularity amongst his peers, make him a natural fit for this role.

Rob Smith commented: “O&M has made exciting strides in London and globally over the past 12 months. It’s both a great privilege and opportunity to take on this role at this pivotal time.”

Rory Sutherland, Vice-Chairman, Ogilvy & Mather UK, has been announced as Business Communicator of the Year 2013 by the UK Speechwriters’ Guild. The award is made to the most outstanding public speaker in business over the past 12 months.

The judges said: “Mr Sutherland sets an example in how wasteful it is to try to engage audiences with Excel spreadsheets and complex PowerPoint slides. He spreads optimism with insights like, ‘recession is the mother of invention’ and ‘human understanding is the future of business and Government’. These are the kind of sentiments that entertain audiences. Business leaders like Mr Sutherland, who can inspire audiences to try new things, will ultimately lead the way out of recession.”

The UK Speechwriters’ Guild was set up in 2009 to promote the interests and profile of speechwriters and raise standards of public speaking in the UK.

Ogilvy & Mather  have created a new TV ad for Kronenbourg 1664 featuring Eric Cantona. The TV ad is part of a multi-media integrated campaign which includes, outdoor, digital and social media.

The ad shows French football legend Eric Cantona revealing his boundless admiration for the ‘hero hop farmers of Alsace’. The campaign unequivocally positions Kronenbourg 1664 as a reward for self-confident men who put taste first. It celebrates the brand’s distinctive taste and harnesses this product truth to set it apart from competitor brands.

The opening 30- seconds ad in a multi-million pound campaign – which broke nationally on February 4^th – was filmed on location in the Alsace region of France, where Cantona is found musing that “the hop farmers are treated like the footballers of Britain” as the classic rock  anthem , ‘We are the Champions’ plays in the background.
Jacco Van Der Linden, UK Marketing Director at HEINEKEN said: “The new ‘A Taste Suprême’ TV campaign is a humorous homage to the farmers in Alsace who nurture the highly-prized Strisselspalt hops that give Kronenbourg 1664 its exceptional taste and aroma.”

Gerry Human, Chief Creative Officer for Ogilvy & Mather London said:
“Getting Cantona onboard was a real coup – it’s hard to ignore a commercial that opens with him, but in the end it’s the tres chic hop farmers who are the real heroes.”

Harveys, wholly-owned by Steinhoff, has appointed social software leader Bazaarvoice (NASDAQ:BV) and Ogilvy & Mather, as part of a major rebranding exercise. Social@Ogilvy, Ogilvy & Mather’s global social media marketing unit and Bazaarvoice will manage and execute Harveys’ complete social strategy and community management. The core objective will be to drive sales, increase user-generated content, and help engage every day customers who are at the very heart of Harveys’ business.

Together, Bazaarvoice and Social@Ogilvy will help Harveys to increase conversations about the brand, and provide valuable intelligence to uncover specific product and service insights that can drive smarter innovation, development, and marketing strategy.

Pat Phelan, Bazaarvoice’s VP of Client Services, EMEA, said: “Harveys is dedicated to understanding and engaging with customers across multiple channels about the products they love and we’re excited to be part of that journey. In partnering with Social@Ogilvy, we are able to provide Harveys with a unique end-to-end customer-centric strategy.

Leo Ryan, Group Head of Social@Ogilvy, commented: “We’re particularly pleased with this appointment as it takes full advantage of Social@Ogilvy’s cross discipline offer, and will see us engage in a range of social activity that draws on the traditional marketing strengths of the Ogilvy Group. I’m also delighted that it’s an appointment for a UK retailer, as it’s in retail that social can show its contribution to sales. There is no hiding in retail.”

With more than 150 stores nationwide, and a reputation for quality furniture and premier service, Harveys continuously looks for new opportunities to connect with its customers.

The new Emerging Talent Programmes will encompass;

• Work experience placements - Ogilvy will offer ten Bishop Challoner students[i] work experience placements throughout summer 2013. The students will spend two weeks working in Ogilvy’s Canary Wharf office. Students who complete placements will also be offered the opportunity to be mentored by an Ogilvy employee for two years.

• The brief day - Throughout 2013, Ogilvy will invite two groups of students into their office for a ‘brief’ day. These individuals will be given a tour around Ogilvy and an induction, and then presented with a brief, which with guidance from Ogilvy teams they will work on for the rest of the day before presenting back their ideas.

• Careers clinics - Ogilvy employees will give talks in school assemblies and classrooms. The careers clinics will cover topics such as careers in the communications industry, CV writing, interviewing tips and how to get noticed when applying for jobs etc.

Nick Soar, Head of Girls’ School at Bishop Challoner commented: “We are delighted to be partnering with such a prestigious organisation as Ogilvy. As a school, we have taken great strides in moving our attainment levels up and once again this year we have seen record numbers of students excel in their exams. This partnership will help provide our students with even greater levels of aspiration, confidence and tools to take the first steps in their chosen careers. The creative heart of Ogilvy’s work mirrors how we nurture our own student’s imaginations. This synergy, coupled with leadership training and long-term professional mentoring make this partnership fresh, relevant and unique.”

Julia Ingall, UK Group HR Director at Ogilvy & Mather commented: “Our Emerging Talent programme is designed to make young people aware of the opportunities that exist within the communications industry. That it’s a profession which is open to a broad range of individuals, from many different backgrounds, so it’s an option should they wish to pursue it. We chose Bishop Challoner High School because we want to give something back to our local community in East London, where our biggest London office is located.”

Dowshan Humzah, Director, The Worst Kept Secret commented: “We are delighted to bring together two of the organisations we have worked with to develop this original and long-term relationship. This provides great opportunities for students at Bishop Challoner and allows them bridge the gap between what they learn at school, and what they need to succeed in the modern workplace.”

Hot on the heels of the DMA Grand Prix and winning Marketing’s Direct Agency of the Year, OgilvyOne UK has been named Campaign’s Direct Agency of the Year for a third year running.

Campaign said: “Making the decision to crown OgilvyOne the winner this year was relatively straight-forward – though, as you can imagine, we would have welcomed the change to the recent tradition…. OgilvyOne not only created good work but also offered un-rivalled innovation, strong leadership and solid new business credentials”

“All in all, OgilvyOne has defined the new era of direct marketing: innovative, technologically forward-thinking, creative and media-agnostic”

Click here to read the full article:  http://www.campaignlive.co.uk/news/1164053/