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Campaign Magazine, the influential marketing trade publication, has named Ogilvy & Mather runner up Network of the Year, in a closely contested competition.

The judges praised O&M’s investment in creative talent, which resulted in a hugely successful year at Cannes Lions 2011, the 100th anniversary of founder David Ogilvy’s birth, winning 12 golds, 17 silvers and 32 bronze lions.

The judges also noted the many pivotal hires the agency has made this year, primarily on the creative front including Gerry Human in Ogilvy & Mather UK, John Jakubowski in the Asia-Pacific region, Ivan Gonzales in Ogilvy Mexico, Alfonso Marian in OgilvyOne New York and Graham Fink in Ogilvy China.

Campaign Magazine also cited the agency’s continued ambition in Asian markets, noting its footprint in emerging markets with 4,000 staff working in China alone, spread across 17 offices, and as a market leader in India. The client list in this region includes Kraft, BP, Motorola and more recently Google.

Other notable new-business wins in 2011 included Grant Thornton (global), Gap (US), Europcar and Diageo (pan-Europe), and Coca- Cola (Latin America).

The agency also picked up two of the biggest global pitches of 2011 winning the SC Johnson mandate and Philips.

All in all, a great end to 2011 and promising start to 2012.

OgilvyOne and Neo@Ogilvy picked up 11 awards at the 2011 DMA Awards, winning twice as many gold’s as any other agency and more awards in total overall.

There were 4 gold’s and a silver for Freggo’s ‘Taste Experience’ campaign, a gold and a bronze for British Airway’s SME campaign, a silver for IBM Predictions and a silver and bronze for its Dove Body Language Facebook app in conjunction with Ogilvy & Mather Advertising.

Neo@Ogilvy won a silver for its campaign for the Disaster Emergency Committee.

Paul O’Donnell, Chairman, commented: “We have a firm commitment to invest in training and help nurture the stars of tomorrow. Ogilvy fellowships provide a unique opportunity for talented individuals to learn about the different companies within the Ogilvy group, and get an idea of the breadth of skills they’ll need to develop for their careers to flourish.”

Applications close on Monday 10th January 2012 and successful applicants will start at the agency in November 2012.

Visit www.ogilvyfellowship.co.uk for more information.

Rory Sutherland’s first book ‘The Wiki Man’ is out now. One of marketing’s most original thinkers and influential speakers, Rory is a leading light in the advertising industry and as outspoken as he is creative. A champion of behavioural economics and an early adopter of new technologies, his collection of his cravats is as legendary as his appetite for chicken jalfrezi.

The Wiki Man attempts to give an insight into Rory’s unique character and personality, through a winding journey of blog posts, interviews, tweets and reference materials, to give a rich and engaging introduction to Rory’s unique mind.

Published by It’s Nice That and Ogilvy Group UK, The Wiki Man is available to buy from www.thewikiman.co.uk

Kohlben brings a wealth of experience to the agency having worked with clients across industry sectors including consumer technology, automotive, not for profit, FMCG, finance, B2B, and arts, and across geographies including Europe, APAC, North America, South America and the Middle East. His previous experience includes working for White Hat Media and the Washington Post Group.

In his spare time, Kohlben is the founder and editor of WhatWorksWhere.com, the Global Guide to New Media.

Annette King, CEO of OgilvyOne, has been appointed non-exec Director of London First, an influential business membership organisation with a mission to champion London as the best city in the world in which to do business. London First represents the capital’s leading employers in key sectors and aims to influence national and local government policies and investment decisions to support London’s global competitiveness. Annette will represent the Capital’s creative industries sector on a board of distinguished business leaders.

Ogilvy & Mather Chicago undertook the US launch of Truvía® in 2009. The campaign was hugely successful in establishing a completely new market for natural sweeteners.

Hugh Baillie, Chief Executive Officer at Ogilvy & Mather, commented: “We are hugely excited to have being given the task of bringing Truvía® to the UK. To be involved in the launch of a completely new brand is rare indeed these days, and one with a unique market positioning even rarer.”

• Event explores where brands, advertising and music collide

• Tribes, The Delays, Sophie Ellis-Bextor, Alexis Ffrench, and Kidda confirmed to perform alongside a ‘special guest’

• Watch the event live from 1pm on 9th September on labdaylive.co.uk and follow @OgilvyLondon #labdaylive to join in the conversation

Ogilvy Group UK is set to host ‘Lab Day LIVE’, a unique event that will combine a conference, entitled ‘Making music matter as much to brands as it does to consumers’ with a 3-stage, live music festival. 

This is a benchmark event for Ogilvy in that it will be the first London agency to provide a forum that will engage both the advertising and music communities. This is part of Ogilvy’s on-going drive to help clients and their brands navigate the rapidly changing landscape of the music industry in the digital age.  

An extension of Ogilvy’s Ogroovy music initiative, Lab Day LIVE will invite members of the music industry to present their ideas and products to Ogilvy clients and employees.

Says Hugh Baillie, CEO, Ogilvy & Mather; “‘This event aims to capture the dynamism and energy of the music and ad industries and provide a collaborative environment where each can learn from the other.”

Says Annette King, CEO, OgilvyOne; “There is so much we can do with music today, across all channels. Our goal is to open people’s minds to what’s possible, whatever discipline they work in.”

Taking place on 9 September, Lab Day LIVE will be split into two distinct sections.  The morning conference will see music luminaries from organisations including PRS, Spotify and Warner Music discuss the raft of new opportunities available to brands.

In the afternoon, the agency will move into festival mode as its London offices are taken over by three stages of live music, in partnership with music publishers and licensers, Cord, Imagem and Felt Music respectively.

Incorporating talent from across the hip-hop to classical genres, Tribes, The Delays, Sophie Ellis-Bextor, Alexis Ffrench and Kidda, will be concurrently streamed live online.

Says Nicole Yershon, Director of Innovative Solutions, Ogilvy Group UK,
‘Music is a beautiful mechanic for brands to engage their audience with and we’re now in an age where it’s potentially as effective an engagement tool as social media.  It’s critically important we shine a light on this; the digital lab’s Lab Day LIVE is a perfect way to do this.  It’s never been more relevant for our client brands.’

Areas of discussion at the conference include – how sound affects the human being in four distinct ways; how music affects all groups of people, regardless of age and gender; how music can be used to target an audience across all communication platforms; in-depth analysis of the types of music specific demographics are listening to; new technologies by which consumers can interact with music and training on how to navigate music rights.
 
The event will have a festival ambience with the office canteen serving food and beverages from stalls, and housing an eclectic array of exhibitors displaying their wares.  Clients, artists and delegates will receive wristbands and food and drink tokens upon arrival at the event.

Former member of Human League and CEO of Illustrious and Sonic ID, Martyn Ware adds, ‘This is a fantastic event to be involved with; it’s really important that the ad industry taps into the potential music can offer to its brands – and of course I’m looking forward to watching the stellar line-up.’

Ogilvy & Mather has created an autumn campaign for Kodak called “beautifully cheap printing” to promote its Hero series of printers. The ‘Beautifully Cheap printing’ campaign is composed of 20′ and 30′ TV spots with a 50′ second film airing online.

The TVC features two young football fans who recreate a football stadium in their back garden by printing out multiple images of a crowd on the terraces as seen from the pitch on sheets of A4 paper. They then use the printouts to cover the fences, bushes and garden furniture around them.

Hugh Baillie, CEO, Ogilvy & Mather said: “There’s a charm and humanity in Kodak’s DNA which is abundantly realised in Kevin’s film. For most people, a home printer is a box that whirrs and clicks with anonymous but pricey invisibility. Kodak has turned the category on its head with ink prices that put printing firmly back in reach of all. Both technically and emotionally, it’s the best placed brand to do this.”