Coley Porter Bell rebrands the Museum of London
31 October 2008
By Sarah Ridley
This week the Museum of London unveils its new brand identity, created by Ogilvy Group UK’s design and branding agency Coley Porter Bell. This is the first time the Museum has undergone a radical change in identity since the late 1970s.
The re-branding will bring together the Museum’s venues and values with new naming and identity. The rollout paves the way for the opening of spectacular new galleries at the Museum in Spring 2010.
The new visual identity aims to signify the people that have left their “mark” on London throughout its history and map out the shape of the city’s past, present and future with coloured layers. The logotype draws influences from the city’s typographic heritage echoing iconic street signage.
The three different sites of the Museum will now be known as Museum of London, Museum of London Docklands and Museum of London Archaeology. The colour palettes for the Museum of London Docklands and Museum of London Archaeology are drawn from the layers of the core logo so they form a relationship to the main brand identity. It creates a family of three destinations all united to inspire a passion for London past, present and future.
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