Coleys takes Gold at the DBA Effectiveness Awards
13 November 2008 
Coley Porter Bell lived up to its own brand promise this week as it scooped a prestigious Gold award at the Design Effectiveness Awards.
The Ogilvy Group design agency (”We make brands beautiful…and beautiful brands are brands that sell”) took the top award for its work on Unilever-owned fabric conditioner Comfort, a long-standing client of CPB and other group companies.
Coley’s design solution for two new variants in the Comfort range (Tropical Burst and Tempting Nature) resulted in a considerable sales lift in the period before either advertising or promotion had been introduced, with positive ROI on the design budget by the second month after launch.
A subsequent very high repeat purchase rate made this one of the most successful fabric conditioner launches of recent years, taking market share from arch-rival Lenor and attracting substantial new buyer activity.
