« Ogilvy Group UK Home

Ogilvy Group UK is delighted to announce that it has won another piece of new business on its most creatively-awarded account, Cancer Research UK, after a competitive pitch.

The Group won the complete Breast Cancer Awareness Month (BCAM) task – the first time Cancer Research UK has consolidated its BCAM activity into one agency. Ogilvy beat Rapp in a two-way shoot-out.

Gary Leih, Chairman and Chief Executive of Ogilvy Group UK, said: “This is a great win for us as it is brings the whole charity together under one joined-up positioning that will compete for donations and consumer attention during Breast Cancer Awareness Month. It also demonstrates the strength of our integrated offering.”

Cancer Research UK wanted a distinct integrated campaign identity for BCAM 2009 which will serve as an “umbrella” creative platform for all departments within the charity to use in their fundraising activity. It also wants to re-establish awareness of BCAM’s central point – ending the tragedy of breast cancer – at a time when a number of charities and initiatives are competing for both attention and donations.

Natasha Hill, Supporter Marketing Director, says “Ogilvy has delivered strong, award winning ideas in the past and we hope this delivers too. We are excited about integrating in a way than we have never done before - Breast Cancer Awareness month is a key fundraising season for us and we’re looking forward to the new campaign in 2009.” Breast Cancer Awareness Month 09 will begin on 1st October next year.

Ogilvy handled some aspects of this year’s BCAM effort, including a film encouraging women to check their breasts regularly featuring model Tommy Maxwell (pictured above, see previous posts).