Congratulations go to Tiarnagh Costello (pictured running, above) who did all of us here at Ogilvy Group UK proud by running the Flora London Marathon last Sunday 26th April.
Tiarnagh, an account manager for Ford at Ogilvy Advertising, battled against the crowds and heat to finish in a very respectable 4 hours and 47 minutes. She ran for the charity Dockland Settlements, who organise social activities in Rotherhithe and Stratford. With a target of £1,200 set, Tiarnagh, in true Ogilvy spirit, has gone one better and raised £1,400 so far.
She says: “I ran the whole way without stopping apart from one loo break so if it looks like I was walking I most definitely wasn’t! - even Gordon [Ramsay] had to stop…which I’m very chuffed about…” [He must have been chopping mad – Ed.]
If you would like to show your admiration for Tiarnagh’s efforts then please click on the link below, and give generously!
You’ve read all about it, now watch the highlights of new IPA president Rory Sutherland’s inaugural address online. Campaign magazinehas recorded all the best bits from last Wednesday (22nd April).
The Ogilvy Group UK vice chairman has also been interviewed by BrandRepublic.tv. He speaks on a varied range of topics, including the current problems facing Adland and the range of methods he intends to promote to overcome them. Click on this link to hear them: http://www.brandrepublic.tv/details.php?chatid=26&flash=true
Ogilvy Group UK’s vice chairman Rory Sutherland (pictured above) was today inaugurated as president of the Institute of Practitioners in Advertising.
Rory proudly becomes the organisation’s first president from a creative and direct marketing background in the IPA’s 92 year history.
Former president and head of the Presidential Nominating Committee, David Pattison, believes Sutherland’s appointment signifies an exciting time for the IPA, particularly in view of the current economic climate. “Rory’s mix of creative and direct marketing experience make him the ideal choice to lead the IPA, and its members, through what will be a testing time for all of us” he said.
Following his unveiling at the London Marriott Hotel today, Rory’s first task will be to donate an item of neckwear, from his own wardrobe, to the winner of the IPA’s “What Will Rory Wear?” competition.
We wish him, and the prospective owner of the item, the very best of luck. More soon!
OgilvyAction and Dialogue141 have together won a total of six awards from the Marketing Communications Consultants Association for their work in 2009.
Mike Spicer, chairman of the MCCA, confirmed this year’s “The Best Awards” as the highest standard yet: “This year’s awards were more hotly contested than ever before [with] entries up by nearly 10%” he said.
Dialogue141’s work for The Guardian’s sponsorship of The Brighton festival (pictured above) picked up three awards, and was a category winner for both Best Illustration and Best Art Direction for POS or In-Store Theatre categories. It also received a merit for Best Typography. The campaign resulted in one of the most successful festivals ever and led to the biggest Guardian sales since 2005.
OgilvyAction also won three honours for Domestos’ Grim Tales including merit awards for the prestigious Best Writing and Best Art Direction for Digital/Interactive Communications.
Winners were picked for having “the most inspiring creative, the most seamless integration and the most profitable results,” Mike Spicer added.
Ogilvy Group UK’s chairman and CEO, Gary Leih, this week spoke to The Wharf, the Docklands’ weekly newspaper. In an interview with Simon Hayes, Gary discusses the current financial climate and its impact on Ogilvy (which has been based in Canary Wharf for the last 15 years) and Adland in general.
Despite the difficulties the recession has brought to our industry, Gary is adamant Ogilvy’s history in building a “360 degree, integrated marketing model” means the agency is better placed than most; particularly as it’s an agency with more Fortune 500 clients than any other and over 200 clients across the group.
“We tell our clients it’s not good enough to have a big idea anymore, you need a big ideal. More and more people want to see you doing good in the world,” says Gary. “You are going to see some very interesting things in the next couple of years.”
The paper lauds Ogilvy as “one of Canary Wharf’s enduring success stories”. This success, Leih says, is down to the agency’s staff: “you don’t just work with people here, you mix with them socially… it’s a lifestyle rather than a job. There’s a very strong sense of family at Ogilvy.”
Heading up such a family means Gary must be uncompromisingly accessible – a fact that leads him to call Corney & Barrow, our local wine bar, his “second office.”
Mather Communications, Ogilvy Group UK’s through-the-line agency, has created the DM campaign for the UK’s largest dog welfare charity to combat the dwindling number of people willing to re-home larger dogs.
The campaign will send out A3-sized posters to raise awareness of the growing problem and will mainly target women aged 45+ who have previously demonstrated support for the charity.
Ogilvy Group UK’s new ‘brand activation’ agency, Dialogue 141, has been formed through the merging of two Ogilvy owned branding agencies, Dialogue Marketing and 141 Worldwide.
Based at Ogilvy’s Paddington, West London offices, the new agency will specialise in digital, sponsorship and experiential work for clients including Mars, HSBC, Braun and Gillette.
Dialogue 141 will operate independently from the Group’s existing brand activation agency, OgilvyAction.
Neil Hamann (pictured above), 141 Worldwide’s former managing partner, becomes managing director with Andy Mackenzie, 141’s former creative director, filling the new executive creative director role.
Ogilvy Group UK’s vice-chairman, and president of the IPA, Rory Sutherland (above), has contributed to a new YouTube channel launched by Google this week, in association with The Daily Telegraph and the London Business School.
The channel offers advice from key figures in marketing, ecommerce and finance.
To read the article and hear Rory’s advice, click here:
