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Deep Freeze takes the heat out of sports injuries

  • Client: Deep Freeze
  • Media: consumer press, TV, digital
  • Year: 2008

Deep Freeze is a cooling patch you put on immediately after a minor sports injury such as a knock or sprain, which stays cooling for hours. So this consumer press, TV and web campaign from Ogilvy Healthworld Advertising told amateur players who like to really get stuck in to “play hard”, in the knowledge that after they could “always get patched up”.

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