Our Work
It all boils down to reduced emissions
- Client: British Gas
- Media: press, DM, digital
- Year: 2008
This recent campaign by OgilvyOne for British Gas drew attention to the enormous amount of energy wastage caused by old domestic boilers. An old inefficient boiler can actually increase your carbon footprint by more than a 4×4 car – and boilers represent almost 15% of the nation’s carbon emission.
Using this insight, OgilvyOne came up with a neat piece of DM in the shape of a rubber door wedge bearing the message “Wedge your front door open. It’ll give you a sense of how much energy your old boiler is wasting”. Press ads also appeared in newspapers such as London Lite, The Evening Standard and thelondonpaper.
There’s also an interactive website, www.britishgas-gasguzzler.co.uk
