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Ogilvy Group’s head of mobile technologies Scott Seaborn has been elected co-chair of a new UK council for the Mobile Marketing Association. Seaborn will sit alongside fellow co-chair Alex Meisl from Sponge.

Comprising 56 member companies, the new council has been set up to promote best practice and guidelines for the mobile channel and to “educate and envangelise” on its considerable potential.

The council will initially work on a series of education workshops for brands and agencies and provide a forum for industry leaders to come together.

With recent research showing the UK mobile internet audience has grown by 61% in the past 12 months, and one in five consumers recall seeing a mobile ad, the MMA believes the time is right to help marketers capitalise on the medium.

“I am looking forward to working with Alex to harness the great drive, enthusiasm and passion already existing within the UK mobile marketing community to further the industry for everyone involved,” said Seaborn. 

The UK local council joins other previously established MMA European councils including Spain, Ireland, Germany and Austria.

The MMA’s website can be found at www.mmaglobal.com

Ogilvy Group UK is delighted to announce that it has won another piece of new business on its most creatively-awarded account, Cancer Research UK, after a competitive pitch.

The Group won the complete Breast Cancer Awareness Month (BCAM) task – the first time Cancer Research UK has consolidated its BCAM activity into one agency. Ogilvy beat Rapp in a two-way shoot-out.

Gary Leih, Chairman and Chief Executive of Ogilvy Group UK, said: “This is a great win for us as it is brings the whole charity together under one joined-up positioning that will compete for donations and consumer attention during Breast Cancer Awareness Month. It also demonstrates the strength of our integrated offering.”

Cancer Research UK wanted a distinct integrated campaign identity for BCAM 2009 which will serve as an “umbrella” creative platform for all departments within the charity to use in their fundraising activity. It also wants to re-establish awareness of BCAM’s central point – ending the tragedy of breast cancer – at a time when a number of charities and initiatives are competing for both attention and donations.

Natasha Hill, Supporter Marketing Director, says “Ogilvy has delivered strong, award winning ideas in the past and we hope this delivers too. We are excited about integrating in a way than we have never done before - Breast Cancer Awareness month is a key fundraising season for us and we’re looking forward to the new campaign in 2009.” Breast Cancer Awareness Month 09 will begin on 1st October next year.

Ogilvy handled some aspects of this year’s BCAM effort, including a film encouraging women to check their breasts regularly featuring model Tommy Maxwell (pictured above, see previous posts).

Coley Porter Bell lived up to its own brand promise this week as it scooped a prestigious Gold award at the Design Effectiveness Awards.

The Ogilvy Group design agency (”We make brands beautiful…and beautiful brands are brands that sell”) took the top award for its work on Unilever-owned fabric conditioner Comfort, a long-standing client of CPB and other group companies.

Coley’s design solution for two new variants in the Comfort range (Tropical Burst and Tempting Nature) resulted in a considerable sales lift in the period before either advertising or promotion had been introduced, with positive ROI on the design budget by the second month after launch.

A subsequent very high repeat purchase rate made this one of the most successful fabric conditioner launches of recent years, taking market share from arch-rival Lenor and attracting substantial new buyer activity.

Above: one of David Ogilvy’s famous 1958 ads for Puerto Rico 

Ogilvy Group UK this week becomes the first company of its kind to have a presence at the travel industry’s leading trade fair, World Travel Market, which takes place at London’s Excel Centre from 10th to 13th November.

The agency - whose list of travel clients currently includes British Airways, South African Tourism, Embratur (Brazil), Aeroflot, ProChile, Sol Melia and American Express - will be at the fair throughout its duration and will be offering a unique incentive to visitors to its stand – a free 360° brand consultation day.

The consultation, which can be won via a prize draw, will be held in 2009 and be led by Rory Sutherland, Ogilvy’s vice-chairman and an acclaimed expert in branding. Senior members of all the appropriate Ogilvy Group disciplines will also be on hand to ensure a fully-integrated consultation.   A day’s consultancy of this sort is potentially worth tens of thousands of pounds to a client.

Gary Leih, chairman and CEO of Ogilvy Group UK, says: “Travel is in our blood. Ogilvy was a pioneer in developing and marketing travel brands.  David Ogilvy put Puerto Rico on the map with an acclaimed ad campaign, creation of cultural festivals and encouraged inward investment that changed perceptions of the island. 

“He also did memorable campaigns for Visit Britain and French Tourism which are among the very best ads ever created. He believed in the ‘Big Ideal’ and the primary importance of creative communication and this is still very much the case with us today.

“In a recession, travel and travel-related brands have to re-think the way they connect with customers, consumers and the trade.  They need to make sure they’re saying the right thing, in the right place, at the right time to the right people. It’s vital that communications disciplines are used to maximum effect and that every channel is used.  It is a time to be inventive and experiment with creative ideas, messages and approaches.  That’s why we’re here this week.”

For a short film on Ogilvy’s travel experience, click on the YouTube link below:

By Sarah Ridley 

This week the Museum of London unveils its new brand identity, created by Ogilvy Group UK’s design and branding agency Coley Porter Bell.  This is the first time the Museum has undergone a radical change in identity since the late 1970s. 

The re-branding will bring together the Museum’s venues and values with new naming and identity.  The rollout paves the way for the opening of spectacular new galleries at the Museum in Spring 2010.

The new visual identity aims to signify the people that have left their “mark” on London throughout its history and map out the shape of the city’s past, present and future with coloured layers.  The logotype draws influences from the city’s typographic heritage echoing iconic street signage.

The three different sites of the Museum will now be known as Museum of London, Museum of London Docklands and Museum of London Archaeology.  The colour palettes for the Museum of London Docklands and Museum of London Archaeology are drawn from the layers of the core logo so they form a relationship to the main brand identity.  It creates a family of three destinations all united to inspire a passion for London past, present and future.

For more info, follow the links below:

www.museumoflondon.org.uk

www.cpb.co.uk

 

Last night the BBC1 magazine programme Inside Out ran an item on male depression and male suicide. Reporter Lisa Vickery - whose twin brother took his own life earlier this year - looked at what is a serious but under-reported problem (after automobile acidents, suicide is the biggest killer of men aged under 34). There was particular emphasis on the work that one of our clients, the Campaign Against Living Miserably (CALM), does to prevent   

Lisa and her crew came into the agency to film CALM founder Jane Powell, and one of the creatives on the CALM account, Ogilvy Advertising’s Alun Howell. Click on the YouTube link above to watch the show. 

To find out more about CALM - it’s an extremely worthwhile cause - go to: www.thecalmzone.net

By our Breast Awareness Guy 

You’ve probably seen (and admired) our new viral campaign and microsite for Cancer Research UK, featuring gorgeous model Tommy Maxwell (go to www.breastawarenessguy.org or see earlier posts here on ogilvy.co.uk).

As well as helping women to become more breast aware, the viral and microsite also aim to raise money for Cancer Research UK. Thousands of people are alive today thanks to the work of Cancer Research UK, but to save more lives they really need your help.

Making a donation by Direct Debit will allow the charity to continue its groundbreaking  research into the prevention, diagnosis and treatment of all types of cancer. They can’t do it without you.

Donate just £2 a month (of course, a larger sum would be greatly appreciated) by Direct Debit today and you’ll receive a special thank you – your own desktop calendar featuring Tommy (click on the thumbnail below left for a closer view).

It really is worth it - Tommy can brighten up your day and be super useful - the calendar allows you to add entries and meeting reminders and can be a constant feature on your desktop when minimised.  All for just a small donation - the same price as a copy of The Sunday Times or less than a cup of coffee - to Cancer Research! And donating only takes a couple of minutes!

Please also the message on to wives, girlfriends, sisters, mums, cousins, aunts and friends and persuade them to make a donation as well. And gentlemen - remember that cancer is not choosy about which gender it infects, so don’t feel shy about donating!

In return for forgoing one double decaff skinny latte a month, you can help one of the most worthy causes this agency works with - and get a useful, fun gift into the bargain!

www.breastawarenessguy.org

 Ogilvy Group UK has been appointed as communications partner to Lycamobile, the mobile virtual network operator, as the company prepares to launch its Pay-As-You-Go SIM card and low-cost calling service in the UK.

Group companies Ogilvy Primary Contact and Ogilvy Public Relations will collaborate on a launch campaign for the new service, which enables users to make cheaper calls to overseas numbers than with larger networks. The service will be targeted primarily at ethnic minorities, immigrants and expatriates. 

The wide-ranging multi-media campaign will feature TV advertising as well as radio ads, press and on-line advertising and out-of-home media including posters in the London Underground.

Lycamobile is teaming up with Orange to launch the UK service. It has already launched its SIM card in seven European markets and has over two million subscribers to date. 

By our Breast Aware Correspondent

Ogilvy Group UK this week launches a campaign for its client Cancer Research UK to tie in with Breast Cancer Awareness Month (BCAM) which runs from 1st to 31st October.

The campaign – entitled “Breast Awareness Guy” – aims to encourage donations of at least £2 per month to Cancer Research UK and help women become more breat aware. The campaign consists of a short viral film which will be sent out via email and seeded around the Internet. The film – also supported by email and banner display advertising – directs women to a microsite (www.breastawrenessguy.org) where they can learn about breast awareness, the work of Cancer Research UK and how to make a donation.

In order to secure the attention of women at a time when they will be bombarded with messages on breast cancer, the campaign features an eye-catching male model (see above), who demonstrates the principles of breast awareness.

The star of the campaign – chosen after auditioning over 50 candidates - is Kent-based model Tommy Maxwell, a former personal trainer and boxer.

“I have done lots of work as a model but doing this campaign is the thing I’m most proud of,” says Tommy. “I hope as a result of this campaign, women will become more aware of breast cancer and will donate to a very worthy cause.”

As a special treat, all visitors to the site who make a donation will receive a special gift – a fabulous digital desktop calendar with a stunning photo of Tommy for every month of the year.

Don’t forget to visit the site www.breastawrenessguy.org, ogle and make a donation.

 You can also watch the viral here:

Recently graduated? Super-talented? Want to work in London’s greatest marketing communications agency? Try visiting the all-new Ogilvy Fellowship website, launched today.

 Go to: www.ogilvyfellowship.co.uk