To view the video, click on the YouTube link below.
And to find out more about the NABS Vegas Big Bash, and to buy tickets for this extremely worthy cause, visit the Vegas microsite here
Above and below, you can view more behind-the-scenes peeks at the shoot of our acclaimed new viral for the NABS Vegas Big Bash fundraising event.
Come back tomorrow for more!
Down in their seedy basement, you can watch some of the ad industry’s hotshots play cardsharps in our viral ad for the National Advertising Benevolent Fund’s Vegas Big Bash fundraiser later this month.
Here we offer you an exclusive peek behind the scenes of the acclaimed video. Come back tomorrow to see more!
CST Advertising’s legendary Dave Trott, Tiger Savage of M&C Saatchi and DDB London’s Stephen Woodford are among the high-profile ad industry figures we rounded up to star in our new viral ad to promote the National Advertising Benevolent Fund’s Big Bash event taking place later this month.
The Big Bash is one of the highlights of the ad industry’s year and is a crucial fundraiser for this very worthwhile cause.
The 50-second spot sees the aforementioned trio taking part in an underground poker game, competing against other media and advertising luminaries, including Marc Mendoza of MPG, MediaCom’s Claudine Collins, Facebook head honcho Blake Chandlee, Rainey Kelly Campbell Roalfe/Y&R’s lead creative Damon Collins, and Mirror Group Newspapers’ David Emin (our own card sharp, Ogilvy Group UK vice-chairman Rory Sutherland, inadvertantly double-booked himself and was therefore unable to take part).
As you’ll see, despite the atmospheric setting, the game soon descends into farce as it quickly becomes clear that the players’ poker skills are not as sharp as they let on.
The personalities play wildly against type and resort to utterly transparent attempts at cheating - including stealing a glance at each other’s cards and taking their competitors’ chips.
The viral is supported by a series of press and poster ads, as well as a website devoted to the event, which has been created by OgilvyOne London.
This year’s Las Vegas-themed Nabs Big Bash will take place on 18 March at the Battersea Park Evolution. To find out more and book tickets, visit www.nabsbigbash.co.uk
We are extremely sad to report the untimely death yesterday of our colleague Robyn Putter, a great creative and a most esteemed member of the global Ogilvy family. He was 59 and is survived by a wife and two children, to whom we offer our most sincere condolences.
Robyn was formerly chairman of Ogilvy’s Worldwide Creative Council, and then later Creative Head of WPP. He began his working career with visions of becoming an architect. However, six months spent designing wall tile details for toilets in a high rise building persuaded him it was time to move on. He then spent two years as a corrugated cardboard pack designer, specializing in those little umbrellas and “this side up” arrows you find on cardboard boxes.
It was whilst exercising his mind in this way that he discovered that people actually got paid for writing words in advertisements - without doubt the most significant moment in his life!
Robyn spent over 30 years with Ogilvy & Mather/Rightford, Searle-Tripp & Makin (Pty) Ltd., South Africa, blissfully doing what he loved best, making ads. He loves the total advertising process, but enjoyed the process of discovering new ways of doing things most.
Together with Charlotte Beers, the then CEO of O&M Worldwide, Robyn pioneered Brand Stewardship, a new way of looking after brands under the care of the O&M Worldwide network. He chaired the O&M Creative Council for five years and was appointed to the Ogilvy & Mather Worldwide Board in 1994. In 1995/96, Ogilvy & Mather Rightford Searle-Tripp & Makin was voted Advertising Age International Agency of the Year. It was a finalist again in 1998/99.
Robyn was a keen long-distance runner, successfully completing over 50 marathons. He also played hockey, tennis, cricket, and an extremely average game of golf. And was a West Ham supporter! He spent his last few months in his beloved South Africa.
Shelly Lazarus and Miles Young, chairwoman and CEO of O&M Worldwide respectively, issued this joint statement yesterday:
“It is with profound sadness that we have to inform you that Robyn Putter passed away today. Robyn has been part of the fabric of Ogilvy & Mather for over 30 years.
“It started with him building one of the very best agencies anywhere in the world in his beloved home country of South Africa. That agency then became part of Ogilvy. Robyn joined our board, and during all of his tenure, was a tireless fighter for the great truths of our business: great people, great work and insight.
“For six years, he served as the head of our Worldwide Creative Council, pushing the cause of creativity both inside and outside. Many of the things which are the foundations of Ogilvy were sponsored first by Robyn; 360 Degree Brand Stewardship; The big ideaL; and the Divine Discontent Manifesto which was finally, ironically launched today at our global management workshop. It will be his lasting legacy to us.”
Official press release here
Ogilvy has created a viral ad for the National Advertising Benevolent Fund’s most importand fundaising event, the NABS Big Bash.
You’ll be able to see the ad, which features a cast of advertising and media luminaries, here and on the web, very shortly.
Meanwhile, enjoy this short teaser…
On January 21st Ogilvy Digital Labs held a Branded Utility Day – the fifth such day the Lab has presented since opening its doors for business in August 2008.
The day consisted of talks, discussions and exhibitions - all focused on the apps, widgets, services and content that help make brands more meaningful in people’s everyday lives.
Speakers included David Rowan of Wired magazine; Jess Greenwood from Contagious; IBM’s Alan Flack; Ogilvy London’s Rory Sutherland and Brian Jensesn; Mark Seegar from our Singapore office; and Marko Balabanovic of Lastminute.com Labs.
We also had over 80 clients and members of the media attend the talks and engage with the exhibitors assembled in the Bar area of our Canary Wharf offices.
Feedback from the event has been extremely positive and many people have asked to see the speakers’ presentations. Always happy to oblige, we’ve uploaded the presentations along with a video recap of the day (the latter also available here - click on the YouTube link above to view the five-minute film) to the Ogilvy Labs Branded Utility microsite; also not wanting exclude those who were unable to attend, all are available for download to share with others. You’ll also be able to visit the sites of the exhibitors - including Yahoo!, Spotify, Shazam, Mobilze and Blinkx
Meanwhile, keep your eyes peeled for news of the next Digital Lab Day!
The talented bunch in Ogilvy’s TV department have held a ‘Cake-Off’ to raise money for the Haiti Earthquake Children’s Appeal.
For those of you not familiar with the ‘Cake-Off’ concept, it really is quite simple. All those involved bake a cake (or two, for the more adventurous) and a winner is chosen by an esteemed judge, in this case our Head of Art Andy Bird.
The charity element comes in by selling slices to the rest of the agency. Last year’s effort for Comic Relief raised over £300 but the team were determined to do better this year.
And they did! Alongside the incredible array of baked goods there was also a wardrobe sale from an old Amex shoot which assisted in raising £568.72.
Congratulations to all the TV department, and special thanks to Sally Miller and Lyn Woodcraft in particular for making the day run smoothly. Congratulations too, to Beverley Watson for scooping the cake of the day award!
Today, “Unacceptable”, our new anti-homophobia film, made for the human rights and anti-exclusion organisation Kick It Out was due to be launched at Wembley Stadium.
The launch was postponed by the FA, but the 60-second film, created by Andy Bird and Sue Higgs of Ogilvy Advertising, is available to watch on Kick It Out’s YouTube channel. The central character - a thug who hurls homophobic abuse at commuters and his workmates - is played by actor Paul Popplewell.
Here on ogilvy.co.uk, however, we like to offer something different, so here’s the 90-second version - available exclusively here (just click on the link). To add your comments and join in the debate, go here.
WARNING: SOME VIEWERS MAY FIND THIS FILM DISTRESSING OR OFFENSIVE.
