Our Work
Ka launch invites you to look deeper
- Client: Ford
- Media: TV, print, outdoor, on-line, activation
- Year: 2009
The mischievous nature of the Ford Ka brand prompted the need for a relaunch campaign with the same tone. The campaign is built on a cheeky and original positioning which invites consumers to look deeper. In the pan-European ‘Go Find It’ campaign, hidden Kas were cleverly incorporated into media which spans TV, print, outdoor, online and activation. Both the messaging and non-traditional media channels appeal to Ka’s younger, savvy and more alternative audience.
