New Business Director, Ogilvy Group UK

After graduating in Theology from Bristol University, Serge started his advertising career at Saatchi & Saatchi where he learned more about household cleaning and personal care than anyone really needs to, working on brands such as Flash, Ariel, Head & Shoulders and Fixodent. After stints at Euro RSCG Wnek Gosper (running the Abbey National account) and DFGW, he joined Ogilvy & Mather as new business director in 2003.