The-Big-Ideal
Big Ideals are platforms for Big Ideas
Many of our recent successes – including the globally-acclaimed Dove and BP campaigns – have been built on our philosophy of the Big Ideal, where all brand communications are part of an overarching aspirational thought. This provides consistency in positioning and tone while allowing maximum creative freedom for the individual disciplines that express the brand.
To view a film on the Big Ideal in action, go to: www.ihaveseenthebiggerpicture.com
