By Laura Sweeting
The cyclone that hit Burma last week has devastated the country, killing tens of thousands of people, leaving millions homeless, and destroying the land that is many people’s livelihood.
The Disasters Emergency Committee is a coalition of charities, including Oxfam and Save the Children who are providing humanitarian aid to Burma.
In support of this work Neo have been working closely with the DEC to promote the appeal online and on digital outdoor screens throughout the country to raise the profile of the campaign. The adverts are being shown across a wide range of sites, publicising the plight of the Burmese people to as wide an audience as possible.
Many of our media partners have donated generous amounts of inventory to the cause, meaning that the money raised can go towards supplying clean drinking water, medicine and shelter rather than on advertising the appeal. We should say massive thanks in particular to Reuters, FT.com, CNN, AND, Incisive and IDG who have all supplied enormous amounts of free inventory and continue to do so.
To donate to the appeal please click here