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By Ilana Goren

As part of Cisco’s Human Network campaign, Neo@Ogilvy recently launched the ‘Communications Clinic’ programme as part of Cisco’s 2008 brand positioning initiative.

In 2007 the 360 campaign, including digital campaign and ‘Welcome Mat’ events in London and Edinburgh, successfully introduced the Human Network message, enticing people to engage with Cisco technology.

The next step is to communicate Cisco as a relevant business partner for smaller companies and drive interaction among business leaders with both the Cisco brand and their small business networking solutions.

To introduce the Human Network to the small business, the team set out to create a unique environment enabling business owners to engage with Cisco solutions and understand how technology can help them do business better.

The activity is centred on a partnership with Telegraph Media Group. A dedicated ‘virtual clinic’ on Telegraph.co.uk offers interactive online seminars, a small business blog, and virtual product demos. Online banners, email, search keywords, and print all work together.

To bring the technology to life, events in London, Manchester and Glasgow seek to motivate local businesses. Telegraph branding, newspaper giveaways, streamed video content and business news make for a truly integrated partnership. Cisco also hosted a seminar with the Institute of Directors to launch the first Clinic in London. Bespoke email and digital out of home also work to boost awareness and drive event attendance.

The final Clinic is at London’s Victoria station between 14th – 25th of July. To go out with a ‘bang’, Cisco is executing an exciting and innovative out of home campaign. Advertising on London’s Underground and Overground rail networks will direct people to the Clinic at Victoria, where Cisco will be the very first advertiser to take over the entrance corridor. Inside, Cisco will dominate with posters and digital signage to reinforce the message. And bluetooth will let business owners learn even more right from their mobile device.

Stop by, or visit www.ciscoclinic.com to learn about the events, technology and more!

By Mark E. Jones

On 22nd May 2008, Neo headed down to the Beluga Bar in Canary Wharf for the inaugural Neo Quiz. In total, 8 teams took part; 4 from Display, 2 from Search, 1 from Analytics and 1 from Finance all competing to be the winners of the stupendous Neo Pub Quiz trophy and perhaps more importantly, office bragging rights.

There were the usual Geography, Sport and Film rounds, intermixed with some specially created rounds, such as ‘Get to know your bosses better’, where certain, interesting and embarrassing ‘facts’ and stories about the Neo Directors were revealed with great amusement to the entire company.

As the quiz progressed it became clear that Finance had some very able quiz players and they eventually ran out deserving winners, but pride and intra-company competitiveness ensured that all teams contested right to the end.

Team Cisdaq (Cisco and Kodak) came in a very honourable 2nd place, with Team BASAT (British Airways and South African Tourism) coming in 3rd place. Team BASAT also picked up the prize for winning the bonus picture round, and also most imaginative team name!!! However, congratulations must go to all the teams; some for their impressively rounded knowledge, and others for their inaccurate but highly amusing answers.

Planning has already begun for the next Neo pub quiz to be held later in the year, which will provide Finance the opportunity to defend their trophy.

But will they succeed?…