Twitter has potential benefits and pitfalls to brands, like any instantaneous tool. Whilst some companies are quick to react to the consumer and engage with them on a more personal level; others fear this source of consumer interaction, burying their head in the sand whilst turning their heads and indulging in tunnel vision. A dexterous feat I’m sure you’ll agree.
But positive and engaging stories continue to emerge. One consumer whilst tweeting about being rewarded with free drive time from Streetcar, happened to highlight in his next tweet the need for £12.11 to be donated to the Make-A-Wish foundation, in order to reach his £5,000 milestone for his charity motorcycle ride. Swift of reaction, and eagle of eye, the early rising Streetcar team donated the money and sent their best wishes.
What a tremendous use of a new channel to engage with their customers. It should stand as an example to all brands that wish to build stronger relationships and harness the power of Twitter.
