Neo@Ogilvy, with help from OgilvyOne London, has helped client Cisco reach a high proportion of its target audience through innovative online activity. On 1st July, and in what we believe to be a first for the site, Cisco ‘took over’ the Telegraph’s finance and technology channels in the new ‘megabanner’ format (see above), giving Cisco total ownership around all relevant content. With a high reach among Cisco’s target audience, the Telegraph offers a fantastic medium to efficiently communicate Cisco’s brand message to a relevant and interested demographic.
