Neo@Ogilvy is celebrating its second major account win of the year following its appointment by Sony Europe’s TV division to handle all paid search activity.
The win, following a two-week competitive pitch against two other leading search agencies, comes just months after the agency netted the British Airways UK affiliates and media attribution programme.
Neo’s winning team was led by Neo’s UK Managing Director, Richard Wheaton and Sophie Collins, Neo’s Head of Search. Neo has launched the search campaigns for Sony’s BRAVIA products across 29 European markets in support of the BRAVIA Motionflow campaign, with the goal of driving sales of BRAVIA’s new LCD televisions.
Christian Luecke, Director, Consumer Marketing TV & Online Marketing at Sony, said: “We are delighted to confirm the appointment of Neo to manage our paid search activity across Europe. Neo has demonstrated a real understanding of the needs of our brand. Search is now a central part of our communication mix, and we are committed to investing in it to help our customers find the right BRAVIA TV, and to learn more about their needs and intent through this channel.”
Richard Wheaton said: “We won based on the understanding we have built up of Sony’s needs, from our work with their online shop over the past three years, where we have been delivering direct online sales at increasing levels of efficiency quarter on quarter. It is a tribute to our search network in Europe and our ability to deliver branding and ROI driven search tactics.”
