So just what is One Ivy Log all about?
So you’ve built a great website. Now, how is anyone going to find it?
10 years ago Google was born, today there are over 1 billion global searches daily, and 81% of users enter a website through a search engine.
Brands are driving these searches with every single communication that they have with their audience. So they spend a good deal of money and time to build a great website for searchers to find. But alas! it doesn’t get any visitors.
There are millions upon millions of pages of web content out there and your client’s website is totally lost in the noise. When search engines ignore their site, their site becomes non-existent in the cyber world. The real problem with their website is that it failed to harness the most cost-effective and powerful Internet marketing strategy: Search Engine Optimisation (SEO)!
So what does this mean for you and your clients? Your clients have to have a search marketing strategy – because otherwise their marketing is driving consumers to their competitors.
SEO is a process that requires expertise, careful planning and strategy, and a long-term approach. Join us at the Lab Lunch on October 6th at 12 noon to get up to speed with SEO and be ready to harness the power of search engines for your client!
