Richard Wheaton, managing director of neo@ogilvy UK, will be a keynote speaker at next month’s ad:tech conference in London.
Now regarded as one of the highlights of the digital year, ad:tech will be held at Olympia on 21st and 22nd September.
Richard will be speaking at a session on “The Power of Data”, and looking at the awesome potential of this underused tool in the marketer’s arsenal.
“As the world we live in and the way we communicate becomes more digital the abundance of personal data that is created and is stored has ballooned,” says Richard. ”How this data is treated and what it is used for has become a source of debate for the media industry.”
Richard and the panel of speakers will attempt to outline the opportunities for consumers and advertisers, and debate the risks and rewards for all parties in return for consumers’ permission to use that data. The goal is to share insight into the value of the data available online, and to have a debate about sound industry practice and the responsibility shared amongst a wide range of stakeholders to safeguard consumers.
As well as Neo, some real online heavyweights will be speaking and attending – including Ogilvy clients Louis Vuitton Mote Hennessy, BT , Coca-Cola and Unilever, as well as the BBC, Facebook, Google and Dell.
For more info, visit www.ad-techlondon.co.uk
