by Sam Blake
Following successful IBM webcasts in Denmark & Sweden, Neo@Ogilvy UK leveraged this innovative tactic to promote IBM Blade Server Technology, on the IDG website Techworld.
The webcast’s topic was ‘Blade Server Technology’ and the content was mutually agreed between IDG and IBM. The webcast was promoted in a number of ways: a banner campaign ran across the IDG network for 6 weeks prior to the webcast, driving users to the registration page, and promotional newsletters were also emailed out to the IDG IT database. The sitelet hosting the webinar was IBM-IDG cobranded and the webinar itself contained pre- & post-roll IBM Blade TV ads.
The structure itself was that of a standard webcast, comprising a webcast moderator and 3 panellists. The moderator coordinated the presentations, introduced the Blade topic and delivered poll questions to the live viewers. The webcast itself lasted an hour, beginning with short presentations from the IBM spokesperson, IBM Blade customer and an independent Blade expert, followed by a debate about Blade server technology, live audience polling and finally a live Q&A.
A post-event satisfaction survey of viewers allowed Neo@Ogilvy UK to demonstrate to IBM the webcast’s success and all attendees’ registration details were also passed on to IBM.
The IBM Blade webcast was promoted on the Techworld ‘Webinars’ page and in the IBM Blade Centre on Techworld for 3 months after diffusion and will be available to view on-demand for 12 months.
Register here to view the webcast!
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