OgilvyAction recently designed and built a Microsite and online banner campaign for Motorola’s MOTO U9: ‘Are you Pink or Purple?’ activity.
The rich, interactive MOTO U9 banner ads invited viewers to discover the phone colour that suited them best on the microsite
The site provided two immersive worlds of content allowing the user to explore the personalities and attributes of each colour.
The site also used live data from Google stats to discover how ‘Pink or Purple’ the world was each day as a result of searches for each term.
The stats for the site were fabulous, not least in their rapid ascent in the first two weeks after launch, resulting in the activity being Motorola’s most successful online campaign in the EMEA region ever!
OgilvyAction is the shopper marketing and activation arm of the Ogilvy network.