27 March 2008
OgilvyAction recently designed and built a Microsite and online banner campaign for Motorola’s MOTO U9: ‘Are you Pink or Purple?’ activity.
The rich, interactive MOTO U9 banner ads invited viewers to discover the phone colour that suited them best on the microsite
The site provided two immersive worlds of content allowing the user to explore the personalities and attributes of each colour.
The site also used live data from Google stats to discover how ‘Pink or Purple’ the world was each day as a result of searches for each term.
The stats for the site were fabulous, not least in their rapid ascent in the first two weeks after launch, resulting in the activity being Motorola’s most successful online campaign in the EMEA region ever!
27 March 2008
OgilvyAction London is excited to announce a new killer combo in the world of new business…….The dynamic duo of Charlie Mitchell-Heggs and Lena Robinson.
As of 1st January 2008 Charlie moved over from the Global Travel Retail team to step into the role of Business Development Director, taking over from Liz Childerley and Lena Robinson, who has been on secondment from OgilvyOne – New Business since June 2007, has made the decision to stay with us here in Paddington, permanently taking up the role of New Business Manager permanently as of 1st January 2008.
Both are excited at the possibilities that the 2008 year brings and are keen to get stuck into promoting the OgilvyAction brand and to winning some great new clients in 2008 and beyond.
If you want to get in touch with either Charlie or Lena here are their contact details:
Charlie Mitchell-Heggs
Business Development Director
charlie.mitchell-heggs@ogilvy.com
+44 20 7479 0758
Lena Robinson
New Business Manager
lena.robinson@ogilvy.com
+44 20 7479 0626
