Congratulations to all at OgilvyAction, who have won three awards in the Marketing Communications Consultants Association’s “The Best Awards ’09”.
The honours have been awarded for the agency’s work for Unilever’s Domestos Grim Tales digital campaign, for which they created an interactive website. Visitors to the site are able to explore the different uses for Domestos Bleach, in a twisted fairytale world, with the fictional (and slightly fantastical) Jones family.
The website won merit awards for Best Writing for Digital Communications and Best Illustration. The Grim Tales mailer won a merit award for Best Art Direction for Direct Communications.
Gary Sharpen, chairman of the creative judges, made special mention of the high standard in both categories: “It was… gratifying to see outstanding digital [and]… evidence of good writing. So much so we decided to divide Best Copywriting into two categories… recognising exceptionally well crafted direct mail [and]… the skill required when putting across a message online,” he said.
You can check out the Jones’ and the Domestos Grim Tales website by clicking here.
Click here to visit the MCCA website.
