OgilvyAction has tied the Ford Ka model with clothing chain Joy in an experiential campaign involving events across the UK. This retail partnership is a first for Ford and will see the campaign travel through shopping centres in Bristol, London, Leeds and Edinburgh throughout September.
Events will include dance performances and promotions involving the chain’s clothes whilst high-def screens will display the Ka TV advert to shoppers.
All 20 Joy stores will also celebrate the partnership, inviting shoppers to find hidden miniature Ka models in-store in exchange for money-off vouchers, with one branch opening its doors to an actual Ford Ka.
As always, to find out the very latest about the new Ka, including the blog – which, amongst other things, shares the coolest ways to personalise your new model – visit gofindit.net.
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