Earlier this month a new Digital Lab was opened at the Ogilvy offices in Westbourne Terrace.
The Lab was inspired by the original Ogilvy Digital Lab at Canary Wharf, and has been coordinated by OgilvyAction and Ogilvy Healthworld staff based at Westbourne Terrace.
The technology has been provided by our Digital Lab partners and showcases the latest and most innovative in digital technology to our staff and clients, allowing them to get hands-on experience, and to develop, test and deploy innovative content for state-of-the-art platforms:
– Augmented reality demos (CrossPlatform)
– A 360° TV (Yershon Media Solutions)
– A gaming pod (EA Video Games)
– A wireless mobile chargebox (Scramblr)
– A Holobox (activ-8 3D)
– Interactive iPhone gaming (Velti)
– Amplifi wifi content delivery technology (The Bright Place)
– A touch table (Touch It)
– QR code clothing (QRazyStuff)
– Point-and-find technology (Nokia)
– An interactive floor projection (EyeClick).
A Labs spokeswoman says: “All of this equipment has huge potential for everyone – from self-educating in the latest technologies and digital advertising opportunities to touring the Digital Lab with our clients to get them thinking and doing.”
Find out more on the Lab Rats blog here.
