OgilvyAction won last night ’s IPM Bowling tournament, beating The Marketing Store and A Little Bird in the final.
The event was at All Star Lanes in Brick Lane and was sponsored by prize incentive supplier Unmissable.
OgilvyAction is the shopper marketing and activation arm of the Ogilvy network.
Ogilvy Group’s brand activation division OgilvyAction is delighted to announce the appointment of Matt Gierhart (above) to the new role of head of social.
Gierhart joins from his own social media agency, The New Celebrity, run from London and New York handling global briefs with brands including Panasonic, Ford and Harcourt.
At OgilvyAction, Matt will be responsible for exploring how social media fits within customer activation, understanding social shoppers and how they make purchasing decisions.
Matt started his career working in the US as a creative consultant at The Texas Department of Transportation, working on an initiative named “Don’t mess with Texas”. His role focused on trend monitoring and forecasting, and advising the department’s roster of ad agencies.
He has also worked in association with the Texas Board of Education to help rethink the way school districts and local communities communicate through digital channels.
Steve Harding, OgilvyAction global chief executive, says: “Matt has an extraordinary range of experience and has developed truly transferable skills in his eclectic career thus far. He has a great and well-deserved reputation as a fantastic strategic thinker and as someone who knows how to use the connections derived from social media to generate fantastic insights.”
Matt adds: “My experience with customer activation has always coincided with OgilvyAction’s founding principle – that knowing consumers are the key to engaging with them and therefore to any brand’s success.”
OgilvyAction is the shopper marketing and activation arm of the Ogilvy network.