OgilvyAction London is delighted to announce that it has today promoted Andrew Reeves to the role of UK chief operating officer.
Andrew has been part of the OgilvyAction management team since 2002, predominantly as finance director. Since 2007, his role has become increasingly commercial, both in terms of client and capabilities development across the UK and other OgilvyAction regions.
In 2009 he was appointed commercial director worldwide, after which he also took up the post of interim COO in the UK in May 2010.
As COO, Andrew’s remit includes driving the business by bolstering its capabilities and providing solutions for clients that will help the business grow. He will report directly to Action’s global CEO Steve Harding.
“We have 200 people with a wealth of talent across what we do, backed by a strong relationship with the rest of the Ogilvy Group and the WPP network,” he says. “In a climate where activation is gaining increasing traction on brand agendas, we’re well-placed to deliver innovative, creative and integrated solutions for our clients and their brands. I’m excited to be spearheading this.”
Steve Harding adds: “I’ve worked closely with Andrew since my first day here, and I always knew his future lay in general management rather than in a specifically financial role. He has immense energy, drive and enthusiasm to meet head-on the demands of an agency of our scale and expertise. I’m looking forward to working with him in this capacity.”
Andrew heads up an OgilvyAction management team that includes planning director Mike Nicholson; creatives Jeff Witek, Paul Garner, and Greg McAlindin; and client services director Stephen Abram. He now oversees the biggest country office in the OgilvyAction network.
Andrew is an Irish national who has been based in London since 1989. His CV includes stints in commercial banking before he joined Ogilvy & Mather Advertising as a management accountant in 1992. Since then, he has worked at senior level at agencies including EHS, Zinc and 141 Communications. He is also financial director for industry body MAA (previously known as MCCA). He is also a board director at the MAA (responsible for driving financial and commercial best practices within the membership) and also of Ogilvy Group UK.
OgilvyAction is the shopper marketing and activation arm of the Ogilvy network.