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OgilvyAction, the brand activation arm of Ogilvy Group UK, has created a tactical Royal wedding-themed outdoor campaign for 3M’s Post-it Super Sticky Notes.

The creative shows a giant Post-it Super Sticky Note with the names of the Royal couple hand-written with a heart, accompanied by the words ‘May you stick together forever. Congratulations’ – a light hearted connection between the product and the Royal wedding. The product strapline is “Holds Stronger and Longer”.

The campaign is live now for two weeks and appears in high-visibility sites across London. Locations include a 48-sheet outside Fulham Broadway station and a 48 sheet on the New Kings Road. These sites have been chosen due to the traffic and footfall numbers expected in the locations.

OgilvyAction has worked with 3M since Jan 2010 working across a range of its office and home/leisure products, including Scotch Tape and Post-it Super Sticky Notes.

Helene Manga, brand manager at 3M, says: “OgilvyAction came to us proactively with this initiative. As soon as we saw it we knew we couldn’t say no to the campaign. The Royal wedding is spreading cheer throughout the nation as millions, even billions of people across the world gear up for this wonderful celebration. OgilvyAction has placed Post-it Super Sticky Notes at the heart of the event with a humorous campaign that has as wonderfully light touch.”

Jason Wall, business director at OgilvyAction, adds: “Post-it Notes are an iconic product that everyone knows and loves. Given their status as a household name it made absolute sense to develop a tactical campaign that would reinforce the ubiquitous nature of the product and teasingly link them to the Royal wedding, through the Super Sticky messaging.”

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The Unbowleivable Dudes team from OgilvyAction won the Spring 2011 IPM Bowling Tournament, making that two successive wins for OgilvyAction.

The tournament was held at the All Star Lanes in Brick Lane, London, and saw nine teams fight it out for the coveted Golden Pin.

OgilvyAction is the shopper marketing and activation arm of the Ogilvy network.

OgilvyAction, the brand activation arm of the Ogilvy Group and expert in consumer activation marketing, has developed an innovative B2B direct mailer for 3MGTG, the out-of-home digital specialist.

The gatefold mailer incorporates screen technology around half a centimeter thick to present three short-form videos. The VideoPak is being sent complete with sound card and showcases 3MGTG’s expertise across events, retail and media.

OgilvyAction’s mailer targets display and graphics specialists in the events, retail and media sectors across six markets – UK, Dubai, Italy, Netherlands, Sweden, Germany and France. The mailer will drop from late March to a 3,000-strong audience of B2B professionals.

Andrew Hicks, EMEA market development manager at 3MGTG, said: ‘We offer turn-key solutions that address clients’ business needs through the innovative application of digital technologies. We wanted to communicate our leading edge capabilities in digital-out-of-home presentation and OgilvyAction’s execution not only enables us to do that, it also gives us considerable cut-through.’

Gloria Chan, account director at OgilvyAction, added: ‘The digital ‘installations’ that 3MGTG create are awe inspiring and have real WOW factor. They make a stir, create a buzz and are conversation pieces in their own right – as well as answering specific business needs. Its unique content needed a unique format to show it at its best, and the video mailer is the perfect vehicle to convey that message unequivocally.’

The mailer forms part of a new business drive following 3M’s acquisition of a stake in GTG last year.

OgilvyAction is the shopper marketing and activation arm of the Ogilvy network.