Household & Petcare – Gold Winner!
“Say it with Scotch® – Pass the Parcel”
Digital Promotions – Silver Winner!
“Say it with Scotch® – Pass the Parcel”
Service Partner Awards – Gold Winner!
Mosaic – For its contribution to The “Say it with Scotch® – Pass the Parcel” campaign
Nominated by: OgilvyAction
Check out the website for the big picture;
http://www.theipm.org.uk/The_Institute_of_Promotional_Marketing_Awards/list_of_IPM_Awards_2011_winners.aspx
View the full case study here:
http://www.haystackonline.com/page/21376/agencies/ogilvyaction/3m-scotch-pop-up-tape-pass-the-parcel
