Davey, an Australian national, has worked at OgilvyAction since 2007 as regional business director for Asia-Pacific based in Hong Kong. Here she also worked on Unilever, developing global/regional activation, retail and promotional campaigns for brands including Dove, Lux, Comfort, Pond’s and Rexona.
In 2009 she moved to OgilvyAction in Singapore in the same role, but with added regional responsibilities for Kodak, Kimberley Clark and Coca-Cola. Here she also held the managing director role building local OgilvyAction business.
Before joining OgilvyAction Davey built her career in traditional advertising and integrated roles. She spent much of this time with Nitro (later SapientNitro) based in Australia and then China, working on global brands including Mars Petcare and Snackfoods, Telstra, Unilever brand Walls, Lipton and Skippy, Expedia and Coca-Cola.
Davey says: “Moving from a traditional advertising background to an activation and shopper marketing context and role has really changed my perspective on how critical the retail environment and brand activation are to campaign success. It’s a massively exciting space to be working in and I look forward to bringing my experience to the challenges of working in a completely new market.”
Andrew Reeves, OgilvyAction adds: “Davey is a great new addition to the team. She has worked across some of the biggest, best blue chip FMCG brands in the world and has been the lead suit on D&AD winning work as well as IPA and Effie awarded campaigns. Determined, driven and hard-working with extensive experience of Unilever internationally, we are extremely fortunate to have her join us in London.
He continues: “She is the latest addition to the senior team that has been put in place over the past 12 months to drive the business forward, and we now have a formidable top team that includes Crispin Haywood as director of shopper marketing and Jason Megson as head of experiential.”
