OgilvyAction London is celebrating after picking up a range of gongs at the prestigious MAA Best Awards that took place on 1st March at The Brewery, EC1. The agency was awarded the top place in 2 separate categories:
Best Digitally Led Campaign – Wetherspoon Unlocked
Best Development of Agency Talent – OgilvyAction – The Ogilvy Habits
The agency scored another win when it took a Merit in the Digitally Led Campaign Category for its work for 3M.
The MAA praised each OgilvyAction initiative as follows:
“It’s very hard to stand out with the student market, who are widely targeted with student-friendly deals. The combination of mobile technology and augmented reality was used extremely well and this campaign created a real buzz that associated well with the Wetherspoon brand. It gave a really clear reason to students to keep returning and to keep using the App: the offers got better and more frequent and there was a really clear social aspect to this campaign so offers also got better the more the App was shared”. Andrew Reeves, OgilvyActionCOO, says: “We are absolutely thrilled that this trail-blazing campaign has been awarded such a prestigious accolade. Wetherspoons has set the benchmark for innovative digital activation activity that truly drives footfall and engages audiences”.
Best Development of Agency Talent:
“OgilvyAction’s identification and use of the ‘8 habits’ which unite highly creative communities was very innovative and it was also clear that they had a strategic approach to talent management. The way they integrated these ‘habits’ was meaningful for career progression and it was achieved without having a large budget”. Andrew Reeves, OgilvyAction COO, adds: “Quite simply, we pride ourselves on providing the best possible support and a stimulating environment for all OgilvyAction people; it’s wonderful to have our efforts recognised. It’s a great way to forge ahead in 2012.”
The MAA Best Awards champion the very finest in cutting edge integrated and inspiring marketing agency work produced by the UK’s top creative agency talent. Organised by the Marketing Agencies Association (MAA), whose aim is to help agencies of all sizes develop their business, there are various entry categories which reflect break-through innovation, results and creative diversity.
OgilvyAction is the Shopper Marketing arm of the Ogilvy Group.