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Household & Petcare – Gold Winner!
“Say it with Scotch® – Pass the Parcel”

Digital Promotions – Silver Winner!
“Say it with Scotch® – Pass the Parcel”

Service Partner Awards – Gold Winner!
Mosaic – For its contribution to The “Say it with Scotch® – Pass the Parcel” campaign
Nominated by: OgilvyAction

Check out the website for the big picture;
http://www.theipm.org.uk/The_Institute_of_Promotional_Marketing_Awards/list_of_IPM_Awards_2011_winners.aspx

View the full case study here:
http://www.haystackonline.com/page/21376/agencies/ogilvyaction/3m-scotch-pop-up-tape-pass-the-parcel

Having worked in the digital industry since its inception in the 1990′s, Boyle has been with OgilvyAction since 2005. In his position of Head of Digital for the EAME region, he has played a key role in delivering successful solutions for clients such as Kraft, Kodak and Motorola, and has been particularly invested in immersing the company in the world of digital activation.

“I am very excited to take on this new role at OgilvyAction,” said Boyle.  ”As the traditional media landscape continues to rapidly change, I believe that the impact of digital technology on the activation and shopper marketing arenas is and will continue to be explosive. Add to this the emergence of what can best be described as a digital ‘super-generation’ over the next two or three years, brands will need to find new and different ways to engage with consumers.”

As Global Digital Director, Boyle will primarily focus on implementing OgilvyAction’s robust digital plan, particularly focusing on the agency network’s 15 hub offices.  He will also sit on the Ogilvy Group Global Digital Council, and chair the OgilvyAction Global Digital Leadership team.

Steve Harding, Global CEO of OgilvyAction commented, “Today’s consumer is now increasingly willing to embrace mobile and digital engagement from brands and each day we read how this is increasingly influencing how people shop.  To become a leading global activation network we must immerse ourselves in this space in order to best serve our clients.  Hugh has pioneered our expertise and business growth in digital activation. His timely transition to a global role will enable us to successfully promote our digital services, such as digital in-store technology and mobile within the areas of shopper marketing and activation.”

OgilvyAction, the brand activation arm of the Ogilvy Group and expert in consumer activation marketing, has appointed Jason Megson as head of experiential.

Megson will lead a team working on a client portfolio that includes Ford, Kodak and a number of other key OgilvyAction and Ogilvy Group clients.

Megson’s career takes in stints at DraftWorldwide, Closer, and BEcause Brand Experience. Most recently, he was deputy head of experiential at BD Network, where he had overall departmental responsibility for key accounts including Coca Cola, Beverage Partners Worldwide, Virgin Media, HJ Heinz and Arla Foods.

Megson said: “OgilvyAction London is the largest office in the OgilvyAction network and has a significant global portfolio driven by impeccable activation credentials. The opportunity to head up its experiential team and further develop its potential, in part through the digital expertise at the agency, is an irresistible challenge. Digital is embedded in the OgivlyAction culture, which is a key advantage given that it is already shaping the experiential landscape.’

OgilvyAction COO Andrew Reeves added: ‘Jason’s arrival adds another heavyweight to the OgilvyAction team. Experiential is a core part of the OgilvyAction offer and there’s no doubt that clients will benefit from Jason’s immense experience in the discipline.’

During the course of the past 12 months, OgilvyAction has promoted Paul Garner to executive creative director and strengthened its senior team with the appointments of Mike Nicholson, Crispin Haywood, and Steve Abrams as head of strategy and insights, director of shopper marketing and client services director respectively.OgilvyAction, the brand activation arm of the Ogilvy Group and expert in consumer activation marketing, has appointed Jason Megson as head of experiential.

Megson will lead a team working on a client portfolio that includes Ford, Kodak and a number of other key OgilvyAction and Ogilvy Group clients.

Megson’s career takes in stints at DraftWorldwide, Closer, and BEcause Brand Experience. Most recently, he was deputy head of experiential at BD Network, where he had overall departmental responsibility for key accounts including Coca Cola, Beverage Partners Worldwide, Virgin Media, HJ Heinz and Arla Foods.

Megson said: “OgilvyAction London is the largest office in the OgilvyAction network and has a significant global portfolio driven by impeccable activation credentials. The opportunity to head up its experiential team and further develop its potential, in part through the digital expertise at the agency, is an irresistible challenge. Digital is embedded in the OgivlyAction culture, which is a key advantage given that it is already shaping the experiential landscape.’

OgilvyAction COO Andrew Reeves added: ‘Jason’s arrival adds another heavyweight to the OgilvyAction team. Experiential is a core part of the OgilvyAction offer and there’s no doubt that clients will benefit from Jason’s immense experience in the discipline.’

During the course of the past 12 months, OgilvyAction has promoted Paul Garner to executive creative director and strengthened its senior team with the appointments of Mike Nicholson, Crispin Haywood, and Steve Abrams as head of strategy and insights, director of shopper marketing and client services director respectively.

Photo: Geoff Caddick/PA Wire

OgilvyAction, the brand activation arm of Ogilvy Group UK, has created a tactical Royal wedding-themed outdoor campaign for 3M’s Post-it Super Sticky Notes.

The creative shows a giant Post-it Super Sticky Note with the names of the Royal couple hand-written with a heart, accompanied by the words ‘May you stick together forever. Congratulations’ – a light hearted connection between the product and the Royal wedding. The product strapline is “Holds Stronger and Longer”.

The campaign is live now for two weeks and appears in high-visibility sites across London. Locations include a 48-sheet outside Fulham Broadway station and a 48 sheet on the New Kings Road. These sites have been chosen due to the traffic and footfall numbers expected in the locations.

OgilvyAction has worked with 3M since Jan 2010 working across a range of its office and home/leisure products, including Scotch Tape and Post-it Super Sticky Notes.

Helene Manga, brand manager at 3M, says: “OgilvyAction came to us proactively with this initiative. As soon as we saw it we knew we couldn’t say no to the campaign. The Royal wedding is spreading cheer throughout the nation as millions, even billions of people across the world gear up for this wonderful celebration. OgilvyAction has placed Post-it Super Sticky Notes at the heart of the event with a humorous campaign that has as wonderfully light touch.”

Jason Wall, business director at OgilvyAction, adds: “Post-it Notes are an iconic product that everyone knows and loves. Given their status as a household name it made absolute sense to develop a tactical campaign that would reinforce the ubiquitous nature of the product and teasingly link them to the Royal wedding, through the Super Sticky messaging.”

The Unbowleivable Dudes team from OgilvyAction won the Spring 2011 IPM Bowling Tournament, making that two successive wins for OgilvyAction.

The tournament was held at the All Star Lanes in Brick Lane, London, and saw nine teams fight it out for the coveted Golden Pin.

OgilvyAction, the brand activation arm of the Ogilvy Group and expert in consumer activation marketing, has developed an innovative B2B direct mailer for 3MGTG, the out-of-home digital specialist.

The gatefold mailer incorporates screen technology around half a centimeter thick to present three short-form videos. The VideoPak is being sent complete with sound card and showcases 3MGTG’s expertise across events, retail and media.

OgilvyAction’s mailer targets display and graphics specialists in the events, retail and media sectors across six markets – UK, Dubai, Italy, Netherlands, Sweden, Germany and France. The mailer will drop from late March to a 3,000-strong audience of B2B professionals.

Andrew Hicks, EMEA market development manager at 3MGTG, said: ‘We offer turn-key solutions that address clients’ business needs through the innovative application of digital technologies. We wanted to communicate our leading edge capabilities in digital-out-of-home presentation and OgilvyAction’s execution not only enables us to do that, it also gives us considerable cut-through.’

Gloria Chan, account director at OgilvyAction, added: ‘The digital ‘installations’ that 3MGTG create are awe inspiring and have real WOW factor. They make a stir, create a buzz and are conversation pieces in their own right – as well as answering specific business needs. Its unique content needed a unique format to show it at its best, and the video mailer is the perfect vehicle to convey that message unequivocally.’

The mailer forms part of a new business drive following 3M’s acquisition of a stake in GTG last year.

Ogilvy Group UK has launched Ogilvy Digital Health, a consultancy that combines the healthcare marketing communication expertise of Ogilvy Healthworld UK with the skills of the digital team at brand activation specialist OgilvyAction.

Seamlessly blending experience and expertise from both agencies, Ogilvy Digital Health specialises in developing digital communications solutions for the healthcare sector. The agencies have a longstanding history of working in partnership to engage healthcare audiences through digital platforms. Ogilvy Digital Health will be led by managing partners Caroline Howe and Simon Stebbing (below).

While Ogilvy Digital Health is a new entity, both agencies have a strong heritage in their respective fields of expertise. Ogilvy Healthworld has an unmatched depth and breadth of experience in healthcare communications; while OgilvyAction has unparalleled marketing experience built with leading consumer and B2B brands.

“Ogilvy Healthworld is well-versed in successfully communicating health messages via a range of platforms, and knows how to navigate the complex regulatory environment of healthcare,” says Simon. “OgilvyAction’s large digital team has unrivalled experience in activating audiences via social media and digital technologies. Ogilvy Digital Health brings these disciplines and skills together so clients have access to best-in-class health and digital marketing expertise – and all under one roof.”

Caroline adds: “Ogilvy Healthworld has been delivering award-winning digital work for its pharmaceutical clients for some time. Ogilvy Digital Health will further drive and develop the digital healthcare capabilities of clients to reach both consumers and professional audiences. Clients will have ready access to both skill sets, seamlessly.”

The move aligns two teams that have already been working closely together with clients including Pfizer, GlaxoSmithKline, Lundbeck, Roche and Bayer. To date, Ogilvy Healthworld has carried out strategic and concept work rooted in healthcare knowledge, with OgilvyAction providing the strategy, design and implementation from the digital aspect.

“Digital is becoming an integral part of communication strategies across the board,” says Paul O’Donnell, chairman, Ogilvy Group UK. “In healthcare particularly, clients are looking for a partner who not only understands effective communication with both professional and consumer audiences, but who can also navigate a complex regulatory environment. OgilvyAction and Ogilvy Healthworld bring years of knowledge and expertise to Ogilvy Digital Health to strike the right balance between technology and healthcare for clients.”

The new agency has full access to Ogilvy Healthworld’s PR, medical education, advertising, clinical trials recruitment and digital communications practices as well as the Group’s progressive Digital Labs’ network, which contains cutting edge technology to help clients develop digital marketing solutions across all online media and channels.

OgilvyAction London has promoted Paul Garner (above) to the role of executive creative director, UK.

Paul will work across OgilvyAction’s business in the UK with a remit to integrate the off- and online creative offers. He will report directly to OgilvyAction chief operating officer Andrew Reeves, and continue to work closely with offline creative director Jeff Witek and digital executive creative director Greg McAlinden to build the agency’s creative credentials. As ECD Paul will oversee the creative output of the biggest country office in the global OgilvyAction network.

“It’s an exciting time for OgilvyAction – activation has become one of the most important elements of the marketing mix and we’re a leader in the field,” says Paul. “Integrating the creative skills of our digital and offline teams will allow us to effectively mine the wealth of talent we already have here.”

Garner joined OgilvyAction as creative partner in 2008 from Dialogue141.  He was promoted to joint creative director in 2009, working on clients including Ford, Coca-Cola, Siemens and Kodak.

Andrew Reeves says: “Creativity remains at the core of our agency, so Paul’s promotion to executive creative director is a huge development in our business. Paul is credible, inspirational – and somewhat opinionated. His creative leadership allows us to drive the agency forward to deliver ever more holistic solutions.”

Garner, 40, graduated in 1997 and entered into a career in journalism before moving on to work at various agencies. He joined WPP agency Dialogue in 2006.

OgilvyAction wins a Merit at the MAA Awards in the Best Development of Agency Talent category.

OgilvyAction London is delighted to announce that it has today promoted Andrew Reeves to the role of UK chief operating officer.

Andrew has been part of the OgilvyAction management team since 2002, predominantly as finance director. Since 2007, his role has become increasingly commercial, both in terms of client and capabilities development across the UK and other OgilvyAction regions.

In 2009 he was appointed commercial director worldwide, after which he also took up the post of interim COO in the UK in May 2010.

As COO, Andrew’s remit includes driving the business by bolstering its capabilities and providing solutions for clients that will help the business grow. He will report directly to Action’s global CEO Steve Harding.

“We have 200 people with a wealth of talent across what we do, backed by a strong relationship with the rest of the Ogilvy Group and the WPP network,” he says. “In a climate where activation is gaining increasing traction on brand agendas, we’re well-placed to deliver innovative, creative and integrated solutions for our clients and their brands. I’m excited to be spearheading this.”

Steve Harding adds: “I’ve worked closely with Andrew since my first day here, and I always knew his future lay in general management rather than in a specifically financial role. He has immense energy, drive and enthusiasm to meet head-on the demands of an agency of our scale and expertise. I’m looking forward to working with him in this capacity.”

Andrew heads up an OgilvyAction management team that includes planning director Mike Nicholson; creatives Jeff Witek, Paul Garner, and Greg McAlindin; and client services director Stephen Abram. He now oversees the biggest country office in the OgilvyAction network.

Andrew is an Irish national who has been based in London since 1989. His CV includes stints in commercial banking before he joined Ogilvy & Mather Advertising as a management accountant in 1992. Since then, he has worked at senior level at agencies including EHS, Zinc and 141 Communications. He is also financial director for industry body MAA (previously known as MCCA). He is also a board director at the MAA (responsible for driving financial and commercial best practices within the membership) and also of Ogilvy Group UK.