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Here’s what happens when you put all the posters you’ve seen over the past few days together in one place - the great Ogilvy/Ford takeover of Oxford Circus tube station in London!

Click on the images for a better view.

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Our new Fiesta posters have proved very popular, with many of you asking to see more. Here, for your delectation and delight, are three more executions. Click on the images to view in more detail…

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Here, for your delectation, we present another couple of the stunning new Ford Fiesta ads created by Ogilvy as part of the “This Is Now” campaign.

Click on the images to enlarge. We’ll have more ads for tomorrow…

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Ogilvy Advertising has created some very striking new 48-sheet posters for the latest - and highly-acclaimed - incarnation of the much-loved Ford Fiesta.

Click on the images to view in all their glory. We’ll have more for you in the coming days…

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MTV is trying to spread the word about safe sex and has employed Ogilvy Advertising to create anumber of saucy ads containing sex toys such as huge dildos, bananas, guinea pigs, pepper mills, hoovers and car batteries(!)

The six poster and print executions each contain three illustrations, underneath which are the words”yes”, “no”, “maybe”. The qword “yes” is always under the condom. The strapline is “What do you take to bed?”. The aim is to promote the use of condoms and safe sex in a light-hearted, non doom-and-gloom way.

Initial print executions appear in Attitude magazine and other gay lifestyle titles, but the ad is aimed at heterosexuals too. A website, with he same graphic style, tone and message (but with added sound effects and new sex aids) is also being constructed. Check out www.mtvsafe.org

Click on the thumbnails above and below to see the posters - which were written and art-directed by Serge Pennings and Steve Clarke - in all their glory.

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Ogilvy Advertising was awarded a Silver at last night’s 2008 IPA Effectiveness Awards for its work on the Dove Campaign for Real Beauty.

The awards are the ad industry’s premier forum for demonstrating the commercial payback of campaigns and are hotly contested on a bi-annual basis. The Dove campaign generated £38m in sales revenue representing a payback of three-to-one.

The Campaign for Real Beauty originated in Ogilvy Advertising’s London office and has since been taken up and adapted worldwide. It has been widely praised for challenging traditional marketing images by using women of all shapes, sizes, ages and races to project a more accessible notion of beauty.

The winning paper was entered jointly with Ogilvy’s  media partner Mindshare and was one of only eight Silver awards from scores of entries. The paper is available as a case study on the World Advertising Resource Centre’s website at www.warc.com (registration required).

The judges said: “The Dove case showed the fantastic impact that marketing can have when you start with a great insight. This was sold into the business and enabled it to change the brand’s position without changing the product, which is the essence of good marketing.”

The short film below gives additional background to the award-winning campaign as well as behind-the-scenes footage of the campaign being made.   

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The innovative “bite” campaign created for Ford by Ogilvy and our colleagues at MindShare, last night won the Best Automotive campaign award at the Interactive Marketing and Advertising Awards (IMAAs). 

The IMAAs measure the effectiveness - or commercial payback - of a campaign. The judges said: “the campaign was simple but effective and that the ad-funded content belied clichés, fizzed with innovation and was a pointer to the future.”

You can read more about the award here…
http://www.imaawards.co.uk/Results.aspx?Year=2008&ID=ecebfc67-eeb3-4445-9a5e-b04db0121c23

 And for more on “bite”, click here:

http://www.ogilvy.co.uk/ogilvy-advertising/index.php/2008/04/29/bites-back/

To watch an episode of “bite”, click on the YouTube link below:

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For everyone out there who thinks that advertisng doesn’t work, here’s something that might help change your mind. Our campaign for Tilda’s microwaveable basmati rice (click on the YouTube link above to watch the TV ad) really shook up the market - in the best possible way for our client of course.

Other, duller, websites would put up boring old case studies, but here at ogilvy.co.uk we’re a cut above the rest, so we made a short film explaining everything.

Click on the YouTube link below to watch the short (4 mins 28 secs) film. You may recognise the voice ofthe narrator by the way…

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Ogilvy Advertising has joined forces with youth music channel MTV in a campaign to make young people consider the importance of water conservation.

Very much targeted at MTV’s 15-to-25-year-old audience, a humorous ad, entitled “slash”, shows a series of young folk relieving themselves in different public places.

The ad ends with the message, “Save water, Flush less”. It will appear across Europe in cinemas and on-line as part of the larger MTV Switch programme, which highlights global climate change. The programme runs across MTV’s 55 channels in 162 countries.

A number of other ad agencies, including Y&R and Lowe, have contributed comparable public service anouncements on different aspects of climate change, including “greenwashing” (where companies make excessive claims for their green credentials). 

Ogilvy previously collaborated with MTV on another global initiative, promoting safer sex, with an ad which won Gold at last year’s BTAA.

View the ad here:

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We’ve had a number of enquiries about the art seen on the TV screens in our acclaimed “This Is Now” ad for the all-new Ford Fiesta.

At ogilvy.co.uk we’re always happy to help, so we’ve created a special playlist on our YouTube channel, Ogilvyvids (www.youtube.com/ogilvyvids).

We’ve uploaded no fewer than 100 short clips onto a playlist called “Ford Fiesta ‘This Is Now’ Content”.

View these fabulous clips by visiting the playlist here: http://uk.youtube.com/view_play_list?p=C4FB7EC8FCC898E0

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