And Dads everywhere are getting cheesed off. Why? Well, put yourself in their shoes. Wouldn’t you get the hump if every year, you got one or more of the following items:-
Battleship grey Y-fronts with white or navy piping, or boxer shorts three sizes too big;
A tie (even though you have 38 already, most of which have never been worn);
Aftershave (one of Brut, Blue Stratos, Old Spice, Kouros);
“Amusing” novelty socks - fine for a 12 year old, but hardly suited to the dignity of a Dad;
Dads labour away all year, yet Christmas after Christmas, they get lumbered with the junk that even the charity shops and eBay won’t take.
We believe Dads deserve better. Why not treat the old fella with something he’ll actually enjoy - like a good chunky Toblerone?
It’s time to give them what they want - and if you don’t believe us, why not get it from the horse’s mouth, and watch this YouTube video (made by the good folk at Ogilvy Advertising):
Please forward this story and the YouTube link to your friends and family - and let’s get Xmas justice for fathers!
All the best
The Ogilvy Dads”
Don’t forget: for novelty boxer shorts we are too old - please forward on the link!
Ogilvy Advertising London has won a Silver at the prestigious 2008 London International Awards for its innovative Trekinetic All Terrain Wheelchairs ad campaign, which ran earlier this year on disabled toilet doors in pubs, clubs and bars. The work was entered in the “non-traditional advertising” category and beat off competition from rival agencies Abbott Mead Vickers, JWT New York and Crispin Porter Bogusky.
Trekinetic (www.trekinetic.co.uk) saw a 12-fold increase in sales following the launch of the campaign, and it has also attracted several hundred thousand pounds’ worth of free PR.
As a result, the firm has had to move to a larger factory to keep up with the demand for its products - yet more proof of the power of Ogilvy’s advertising!
Justin Barnes and Ben Callis were the creatives behind the ad, while Nicole Yershon gets kudos for creating a whole new media channel (toilet doors!) - and securing it free, gratis and for nothing!
Ogilvy Advertising continues its successful collaboration with MTV this week with a public service announcement tackling the issue of domestic abuse.
The 60-second ad will appear on-line as well as on MTV across Europe, as part of the youth channel’s Staying Alive campaign.
A man is seen shouting at what is evidently his wife. The force of his abuse apparently throws her around the room, leaving her bruised.
The verbal abuse itself is not heard. Instead, the viewer hears the voice of actress Helena Bonham-Carter reciting the familiar “Love is patient, love is kind” passage from 1 Corinthians 13.
The ad ends with the line, “If only you could see the damage words cause” and a shot of the woman’s face with the word “bitch” etched into it.
Ogilvy Advertising has previously worked with MTV on public service annoucements tackling issues including safer sex and environmental awareness (see posts 17 November and passim).
Ogilvy Advertising has devised a ground-breaking mobile phone application for Fanta that allows the brands’ younger consumers to communicate with each other without adults hearing.
Downloadable from www.m.fanta.eu, the application, called the Fanta Stealth Sound system, uses high-pitched frequencies that are only audible to consumers under about the age of 20. It features sound tags such as wolf-whistles, warnings and pssts, along with other tags representing traditional words and phrases such as “cool”, “uncool” and “let’s get out of here”.
Fanta Stealth Sound System is being launched Europe-wide, supported by PR, viral, print and on-line advertising, on-pack promotions and POS materials.
The sound tags have been developed by electronic music pioneer and digital music guru Martyn Ware, who founded both Heaven 17 and The Human League.
The idea for the application combines Fanta’s brand vision of creating “more play” with the insight that teenagers never like to be separated from their friends or their mobiles - and like to talk freely without being overheard by adults.
Ogilvy Advertising has plans for upgrades and an interface where stealth sounds can be made on a mixing program and downloaded to mobile phones, enabling users to create their own custom sound tags.
Coca-Cola Europe Interactive Marketing Manager, Prinz M. Pinakatt, said: “Mobile phones are teenagers’ most prized and most personal tool, therefore by offering this innovative and fun application Fanta will be invited into their personal space and thus foster relationships on a whole new level. This new focus on providing entertaining digital content also fits perfectly with the Fanta brand vision to create ‘more play’ in the world.”
Here’s what happens when you put all the posters you’ve seen over the past few days together in one place - the great Ogilvy/Ford takeover of Oxford Circus tube station in London!
Our new Fiesta posters have proved very popular, with many of you asking to see more. Here, for your delectation and delight, are three more executions. Click on the images to view in more detail…
Ogilvy Advertising has created some very striking new 48-sheet posters for the latest - and highly-acclaimed - incarnation of the much-loved Ford Fiesta.
Click on the images to view in all their glory. We’ll have more for you in the coming days…
MTV is trying to spread the word about safe sex and has employed Ogilvy Advertising to create anumber of saucy ads containing sex toys such as huge dildos, bananas, guinea pigs, pepper mills, hoovers and car batteries(!)
The six poster and print executions each contain three illustrations, underneath which are the words”yes”, “no”, “maybe”. The qword “yes” is always under the condom. The strapline is “What do you take to bed?”. The aim is to promote the use of condoms and safe sex in a light-hearted, non doom-and-gloom way.
Initial print executions appear in Attitude magazine and other gay lifestyle titles, but the ad is aimed at heterosexuals too. A website, with he same graphic style, tone and message (but with added sound effects and new sex aids) is also being constructed. Check out www.mtvsafe.org
Click on the thumbnails above and below to see the posters - which were written and art-directed by Serge Pennings and Steve Clarke - in all their glory.
Ogilvy Advertising was awarded a Silver at last night’s 2008 IPA Effectiveness Awards for its work on the Dove Campaign for Real Beauty.
The awards are the ad industry’s premier forum for demonstrating the commercial payback of campaigns and are hotly contested on a bi-annual basis. The Dove campaign generated £38m in sales revenue representing a payback of three-to-one.
The Campaign for Real Beauty originated in Ogilvy Advertising’s London office and has since been taken up and adapted worldwide. It has been widely praised for challenging traditional marketing images by using women of all shapes, sizes, ages and races to project a more accessible notion of beauty.
The winning paper was entered jointly with Ogilvy’s media partner Mindshare and was one of only eight Silver awards from scores of entries. The paper is available as a case study on the World Advertising Resource Centre’s website at www.warc.com (registration required).
The judges said: “The Dove case showed the fantastic impact that marketing can have when you start with a great insight. This was sold into the business and enabled it to change the brand’s position without changing the product, which is the essence of good marketing.”
The short film below gives additional background to the award-winning campaign as well as behind-the-scenes footage of the campaign being made.
Ogilvy Advertising produces big picture advertising for big picture clients.
Our client list is one of the most enviable in the business and includes: Adventure Ecology; American Express; Black Rock; BP; CALM; Cancer Research UK; Castrol; Chiquita; Cisco; DHL; Dove; Fanta; Ford; GlaxoSmithKline; Hellmann's; IBM; Kraft Foods; Kodak; Mattel; Motorola; Nestle Chilled Dairy; Nestle Waters; Pernod Ricard; Slimfast; South African Breweries; Tilda; WWF
