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The innovative “bite” campaign created for Ford by Ogilvy and our colleagues at MindShare, last night won the Best Automotive campaign award at the Interactive Marketing and Advertising Awards (IMAAs). 

The IMAAs measure the effectiveness - or commercial payback - of a campaign. The judges said: “the campaign was simple but effective and that the ad-funded content belied clichés, fizzed with innovation and was a pointer to the future.”

You can read more about the award here…
http://www.imaawards.co.uk/Results.aspx?Year=2008&ID=ecebfc67-eeb3-4445-9a5e-b04db0121c23

 And for more on “bite”, click here:

http://www.ogilvy.co.uk/ogilvy-advertising/index.php/2008/04/29/bites-back/

To watch an episode of “bite”, click on the YouTube link below:

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For everyone out there who thinks that advertisng doesn’t work, here’s something that might help change your mind. Our campaign for Tilda’s microwaveable basmati rice (click on the YouTube link above to watch the TV ad) really shook up the market - in the best possible way for our client of course.

Other, duller, websites would put up boring old case studies, but here at ogilvy.co.uk we’re a cut above the rest, so we made a short film explaining everything.

Click on the YouTube link below to watch the short (4 mins 28 secs) film. You may recognise the voice ofthe narrator by the way…

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Ogilvy Advertising has joined forces with youth music channel MTV in a campaign to make young people consider the importance of water conservation.

Very much targeted at MTV’s 15-to-25-year-old audience, a humorous ad, entitled “slash”, shows a series of young folk relieving themselves in different public places.

The ad ends with the message, “Save water, Flush less”. It will appear across Europe in cinemas and on-line as part of the larger MTV Switch programme, which highlights global climate change. The programme runs across MTV’s 55 channels in 162 countries.

A number of other ad agencies, including Y&R and Lowe, have contributed comparable public service anouncements on different aspects of climate change, including “greenwashing” (where companies make excessive claims for their green credentials). 

Ogilvy previously collaborated with MTV on another global initiative, promoting safer sex, with an ad which won Gold at last year’s BTAA.

View the ad here:

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We’ve had a number of enquiries about the art seen on the TV screens in our acclaimed “This Is Now” ad for the all-new Ford Fiesta.

At ogilvy.co.uk we’re always happy to help, so we’ve created a special playlist on our YouTube channel, Ogilvyvids (www.youtube.com/ogilvyvids).

We’ve uploaded no fewer than 100 short clips onto a playlist called “Ford Fiesta ‘This Is Now’ Content”.

View these fabulous clips by visiting the playlist here: http://uk.youtube.com/view_play_list?p=C4FB7EC8FCC898E0

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Car rentals giant Europcar has chosen Ogilvy Advertising to spearhead its forthcoming relaunch in the UK.

The company has recently grown through its acquisition of both National Car Rental and Alamo Rent A Car. Next year’s relaunch will be overseen by newly-promoted marketing director Catriona Lougher.

Europcar has merged its corporate and consumer marketing units into a new team under Lougher and aims to build the brand with a primarily consumer focus.

Lougher said: “I think Ogilvy is a great agency, They have very strong strategic skills, are creative, and have very good-quality, intellectual thinking. The car rental market is very competitive as there are a lot of players, so we were really keen to work with one of the best agencies in the UK, given the scale of the task.”

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