Ogilvy Advertising has joined forces with youth music channel MTV in a campaign to make young people consider the importance of water conservation.
Very much targeted at MTV’s 15-to-25-year-old audience, a humorous ad, entitled “slash”, shows a series of young folk relieving themselves in different public places.
The ad ends with the message, “Save water, Flush less”. It will appear across Europe in cinemas and on-line as part of the larger MTV Switch programme, which highlights global climate change. The programme runs across MTV’s 55 channels in 162 countries.
A number of other ad agencies, including Y&R and Lowe, have contributed comparable public service anouncements on different aspects of climate change, including “greenwashing” (where companies make excessive claims for their green credentials).
Ogilvy previously collaborated with MTV on another global initiative, promoting safer sex, with an ad which won Gold at last year’s BTAA.
View the ad here:
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