The innovative “bite” campaign created for Ford by Ogilvy and our colleagues at MindShare, last night won the Best Automotive campaign award at the Interactive Marketing and Advertising Awards (IMAAs).
The IMAAs measure the effectiveness - or commercial payback - of a campaign. The judges said: “the campaign was simple but effective and that the ad-funded content belied clichés, fizzed with innovation and was a pointer to the future.”
You can read more about the award here…
http://www.imaawards.co.uk/Results.aspx?Year=2008&ID=ecebfc67-eeb3-4445-9a5e-b04db0121c23
And for more on “bite”, click here:
http://www.ogilvy.co.uk/ogilvy-advertising/index.php/2008/04/29/bites-back/
To watch an episode of “bite”, click on the YouTube link below:
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