MTV is trying to spread the word about safe sex and has employed Ogilvy Advertising to create anumber of saucy ads containing sex toys such as huge dildos, bananas, guinea pigs, pepper mills, hoovers and car batteries(!)
The six poster and print executions each contain three illustrations, underneath which are the words”yes”, “no”, “maybe”. The qword “yes” is always under the condom. The strapline is “What do you take to bed?”. The aim is to promote the use of condoms and safe sex in a light-hearted, non doom-and-gloom way.
Initial print executions appear in Attitude magazine and other gay lifestyle titles, but the ad is aimed at heterosexuals too. A website, with he same graphic style, tone and message (but with added sound effects and new sex aids) is also being constructed. Check out www.mtvsafe.org
Click on the thumbnails above and below to see the posters - which were written and art-directed by Serge Pennings and Steve Clarke - in all their glory.
bookmark this
