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Ogilvy Advertising has created Ford’s first 3D advert for the UK. The specially commissioned “Rising Star” ad will air on Europe’s first 3DTV channel, Sky 3D, during the Barclays Premier League Clash (and possible title decider! ed.) between Manchster United and Chelsea on April 3rd.

The ad highlights the benefits of the Ford Mondeo’s bi-xenon headlights and is the latest activity in the long runnning partnership between Ford and The Premier League on Sky. These include the first High Definition (HD) sponsorship of Premier League football, the first automative HD advertisement and the first car brand to commission a permanent red-button interactive ad.

And Dibb, creative director at Ogilvy Advertising said: “The creative opportunites offered through working in 3D, meant that the Ford Mondeo Rising Star advertisement represents a groundbreaking step in broadcast advertising. By adding depth and distance to enhance the clarity and legibility of the typography, we were able to produce a really innovative and effective piece of work.”

Just click on the video below to watch the ad. But remember, this is still just a 2D version of a 3D ad - to see it in all its glory, you’ll have to catch it during the half-time break on Saturday!

Over a thousand pubs and clubs across the UK and Ireland have already signed up for Sky 3D which will be showing at least a further five Premier League games before the end of the season (9th May) and the Coca-Cola Football League Play-Off Finals from Wembley Stadium at the end of May.

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Ogilvy Advertising, in a collaborative effort with Ogilvy’s Singapore office, has made this ad for Castrol in what is the client’s first TV ad for two years.

The advert demonstrates why Castrol Magnatec oil provides the best protection for car engines. Look out for the ad on TV from April.

Watch the ad in the video above and for more on this story, click here.

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Check out the latest ad from Ogilvy Advertising which introduces a brand new family to launch Comfort’s new “Exhilerations” range.

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CST Advertising’s legendary Dave Trott, Tiger Savage of M&C Saatchi and DDB London’s Stephen Woodford are among the high-profile ad industry  figures we rounded up to star in Ogilvy Advertising’s new viral (click on YouTube link above) ad to promote the National Advertising Benevolent Fund’s Big Bash event taking place later this month.

The Big Bash is one of the highlights of the ad industry’s year and is a crucial fundraiser for this very worthwhile cause.

The  50-second spot sees the aforementioned trio taking part in an underground poker game, competing against other media and advertising luminaries, including Marc Mendoza of MPG, MediaCom’s Claudine Collins, Facebook head honcho Blake Chandlee, Rainey Kelly Campbell Roalfe/Y&R’s lead creative Damon Collins, and Mirror Group Newspapers’ David Emin (our own card sharp, Ogilvy Group UK vice-chairman Rory Sutherland, inadvertantly double-booked himself and was therefore unable to take part).

As you’ll see, despite the atmospheric setting, the game soon descends into farce as it quickly becomes clear that the players’ poker skills are not as sharp as they let on.

The personalities play wildly against type and resort to utterly transparent attempts at cheating - including stealing a glance at each other’s cards and taking their competitors’ chips.

The viral is  supported by a series of press and poster ads, as well as a website devoted to the event,  which has been created by our sister agency OgilvyOne London.

This year’s Las Vegas-themed Nabs Big Bash will take place on 18 March at the Battersea Park Evolution. To find out more and book tickets, visit www.nabsbigbash.co.uk.

It’s all in a very good cause!

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Regular visitors to this site will recall that last month we unveiled the ad for Unilever’s Dove brand’s new range of products for men - which debuted during coverage of the Super Bowl in the US.

However Dove Men + Care is just for fellas Stateside - Blighty’s blokes are now getting their chance to try this fab new product range. And we’ve created a version of the ad just for men (and women) in the UK.

As with the US ad, much of the work for this new commercial was done out of the Ogilvy Advertising London office, where the global Dove account is now based.

Our very own Gerry Human is Executive Creative Director  Unilever Worldwide and led the project. He was supported by Chris Garbutt (executive creative director, O&M Paris) and the creative team of copywriter Samuel Moore and art directors  Zaech Juri and  David Aronson (also O&M Paris).

The ad begins airing tonight (on channels including Five, Dave, Gold and Watch) and throughout the week. It’ll also be seen during coverage of many of the forthcoming international and FA Cup games - Ireland v Brazil and England v Egypt being two highlights.

To view the 40-second ad, which has been dubbed “The Manthem UK”, click on the YouTube link above.

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Today,  “Unacceptable”, our new and much-talked about anti-homophobia film, made for the human rights and anti-exclusion organisation Kick It Out, was due to be launched at Wembley Stadium.

The launch was postponed by the FA, but the 60-second film, created by Andy Bird and Sue Higgs of Ogilvy Advertising,  is available to watch on Kick It Out’s YouTube channel.

Here on ogilvy.co.uk, however, we like to offer something different, so here’s the 90-second version - available exclusively here (just click on the picture below). To add your comments and join in the debate, go here.

WARNING: SOME VIEWERS MAY FIND THIS FILM DISTRESSING OR OFFENSIVE.

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On Thursday (11th February) a new film - created by Ogilvy Advertising in London for the campaign group Kick It Out and designed to fight homophobia in football - was due to be unveiled before the media and other interested parties at Wembley Stadium. However, football’s governing body, the FA, cancelled the event at the last minute, resulting  in a storm of controversy.

This in turn prompted a discussion on the BBC’s flagship current affairs programme, Newsnight, last night. It also marked the first time the film was aired in public. Taking part were representatives from the FA and Kick It Out, PR guru Max Clifford, and campaigner and sportsman John Amaechi.

You can view the 10-minute clip by clicking on the window below.

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The highlight of the American sporting calendar, the Super Bowl is also a hugely important occasion for the advertising industry - agencies and their clients fight to get the best slots for their ads.

Unilever’s Dove brand (one of Ogilvy’s oldest clients, by the way - we have worked together for more than 55 years) has launched a new range of products for men and appropriately enough Super Bowl LVIX was chosen to advertise the new range.

Much of the work for the ad was done out of the Ogilvy Advertising London office, where the global Dove account is now based.

Our very own Gerry Human is Executive Creative Director  Unilever Worldwide and led the project. He was supported by Chris Garbutt (executive creative director, O&M Paris) and the creative team of copywriter Samuel Moore and art directors  Zaech Juri and  David Aronson (also O&M Paris).

To view the 90-second ad, which has been dubbed “The Manthem”, click on the YouTube link above. A UK version will be hitting our screens shortly - keep your eyes peeled on your TV or visit ogilvy.co.uk regularly!

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OgilvyAdvertising has created these action packed print ads for the new Ford Ranger. In a throwback to a time when men were men and adventure was lurking at every turn, the ads show the Ranger as the vehicle to step up to the challenge!

The layout is akin to a 50s adventure comic book cover and is titled “Real Man’s Adventure”. With phrases such as “step inside a rock-hard world” and “to the end of the earth and beyond” they are not for the faint of heart!

Drawn by critically acclaimed illustrator Mark Thomas, the prints were drawn and inked entirely by hand. Not only is it rare to have an illustration of the model in today’s car ads, but it also spells a first for any UK Ford ad - so congrats to both our account team and client for breaking this new ground!

So whether it’s capturing a giant gorilla, escaping a booby-trapped temple or hauling a plane-wreck from the depths of the ocean, the new Ford Ranger is up for the challenge. Click on the images to enlarge.

The creative team were Andy Wyton and Jason Mendes. Look out for the ads in a range of lifestyle magazines and other publications. You can also read more about the campaign by clicking here.

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Here’s the third and final poster in our Christmas campaign for Hellmann’s. This time Roxy’s the unlucky girl.

We hope you had a great Christmas and enjoyed the ads from Alasdair Graham and team.

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