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Ogilvy & Mather has appointed Cheryl Giovannoni as Chief Executive Officer, Ogilvy & Mather Advertising. Giovannoni joins O&M from Landor where she is President of the EMEA region and Global Leader on Procter & Gamble.

She will sit on the UK Group Board reporting to Paul O’Donnell, Group Chairman, Ogilvy & Mather UK.

Giovannoni started her career in 1993 in strategic planning at O&M South Africa, before transferring to Ogilvy & Mather London as a board account director. In 2001, Giovannoni moved into strategic brand consultancy and design, becoming CEO of Coley Porter Bell. In 2005, she moved to Landor as Managing Director of the London office. She was promoted to the role of European President in 2008 and to Landor’s Global Leadership team in 2011. During her career, she has worked on a broad range of clients, including Unilever, GlaxoSmithKline, BP, Diageo, Marks & Spencer, Nestle and P&G.

Paul O’Donnell commented: “Cheryl is a huge talent and has the drive, determination and intellectual rigour required to take O&M to the next level.  She will be a strong and charismatic leader, a beacon for our people as well as an ambassador for the Ogilvy & Mather brand. We are looking forward to having her on board. ”

Giovannoni commented: “Ogilvy has been creating groundbreaking work recently for the likes of Expedia and Kronenbourg 1664. It feels like a fresh, exciting and energetic place to be right now, and the timing couldn’t be better to return to a group that has always been close to my heart.”

Ogilvy & Mather has promoted Rob Smith to Managing Director, Ogilvy & Mather Advertising with immediate effect.

Rob originally joined Ogilvy & Mather in 1989, and did stints at BBDH and Farm (as Head of Account Management and CEO respectively), before returning to Ogilvy in 2009 as Client Services Director. He has more than 20 years experience working on major brands and campaigns for clients including Ford of Britain, Unilever, Daimler-Chrysler, Heinz, IPC, Guinness, IKEA, The Guardian, The Co-operative Bank, COI and lastminute.com.

Paul O’Donnell, Chairman, Ogilvy & Mather UK, commented: “This promotion is testament to Rob’s ability to build strong relationships and elicit respect both within the agency and amongst clients. His talent and passion for the work, has seen his campaigns pick up numerous creative and planning awards throughout his career. This coupled with his extensive experience in account handling and popularity amongst his peers, make him a natural fit for this role.

Rob Smith commented: “O&M has made exciting strides in London and globally over the past 12 months. It’s both a great privilege and opportunity to take on this role at this pivotal time.”

Ogilvy & Mather has appointed Brian Cooper as Executive Creative Director. His initial focus will be on the global Philips account, but will then extend to other brands within the agency.

Brian joins from Apple, where he was Head of Creative and Strategy, EMEA (Europe, Middle East & Africa) for iAd, Apple’s mobile advertising platform. He will report to Gerry Human, who becomes Chief Creative Officer, Ogilvy & Mather London.

Prior to joining Apple in September 2011, Brian was Global Executive Creative Director at Wieden + Kennedy, where he led the creative and strategic output of Nokia across all Wieden + Kennedy offices worldwide. Brian also spent two years as Creative Director of Dare, where he oversaw the creative output of Dare London and Dare NY including campaigns for Sony Xperia and Vodafone, and led major new business wins.

Gerry Human commented: “It’s great news for us. Over the years, Brian has consistently produced outstanding creative work and he has the right kind of experience to handle complex global brands.”

Brian Cooper commented: “Ogilvy’s Dove Facebook campaign really demonstrated to me that this is an agency looking to produce exciting, fresh work, relevant for the modern world. I’m looking forward to working with the team to build on this momentum, and develop truly integrated campaigns.”

Brian is one of few Creative Directors to have created major award winning work at both Digital and ATL agencies. His awards include campaigns for Sony Ericsson, Vodafone, MasterCard, Greenpeace, the Royal Marines, Lynx and Audi.

His awards haul includes 16 Cannes Lions, 5 One Show Interactive Pencils, 4 Webby nominations and numerous D&AD entries and British Arrows.

A shocking real life horror film created by Ogilvy & Mather London for Shark conservation charity, Bite-Back, exposes the gory truth about the shark fishing industry and the controversial practice of ‘finning’ live sharks at sea. Set to a haunting soundtrack, the 45-second black and white commercial, has been created to lift the lid on the cruel and barbaric practice that contributes to the death of more than 36 million sharks every year. Deemed too graphic for television, the film has been given an 18-certificate cinema rating, and can be viewed on www.bite-back.com.

The boom in demand for shark fin soup is blamed for the rapid rise in the numbers of sharks being hunted. Once the reserve of Chinese Emperors, shark fin soup is now consumed around the world. With a market value of around USD$ 700 per kilo, shark fins have become one of the most lucrative seafood items in the world. As a result, fins are systematically sliced off living sharks before their carcasses are dumped overboard. Unable to swim, the sharks endure a slow death on the sea floor. The bodies, worth less at market than fins, are discarded because they can contaminate other catches and take up valuable space in the hold.

So far the charity has enrolled the support of Gordon Ramsay, Hugh Fearnley-Whittingstall, Bear Grylls, Martin Clunes, Monty Halls and Ben Fogle.

Ogilvy & Mather London scooped two gold, four silver and one bronze at the London International Awards 2012.

The following campaigns were recognized:

Gold – Dove Ad Makeover – “The New Category”
Gold – MTV ‘Being With You’ – Film Production/Editing
Silver – Dove Ad Makeover – Digital – Apps/Products
Silver – Dove Ad Makeover – Digital /Toiletries
Silver – Dove Ad Makeover – Best Use of Social
Silver – Ford ‘Vincent’ – Radio/Automotive
Bronze – Ford ‘Vincent’ – Radio/Script Writing

LIA has established itself as a revolutionary global leader celebrating creativity, the power of ideas, and new technology in all forms of Advertising and Design.

Ogilvy & Mather has announced the appointment of Jane Douglas (nee Booth) as New Business Director. Douglas joins from Gyro where she was New Business Director. She will work across Ogilvy & Mather Advertising and the Ogilvy & Mather Group.

O&M Advertising has hired Mike Donaghey and Chris Joakim from BBDO Canada.

In their roles as associate creative directors, Donaghey and Joakim will be primarily focused on the agency’s recent account gain – Philips.

The pair have won many awards, most notably multiple Lion wins for their work on Skittles ‘Touch the Rainbow’ and FedEx, which include two Gold Lions and a Bronze in 2011 and, most recently, another Bronze win for their Skittles ‘Touch the Untouchable’ campaign in 2012.

Gerry Human, Executive Creative Director, Ogilvy & Mather Advertising said of the new hires, ‘Mike and Chris are an energetic and hungry team who have proven they can produce world-class ideas, so I have no doubt they will make a great contribution to our team here in London.’

Adds Donaghey/Joakim, ‘We’re really excited to be joining Gerry’s team here in London. We’ve built our careers on producing effective, award-winning work for our clients and the chance to continue doing that in the greatest city in the world is an opportunity we couldn’t pass up.’

With that in mind, Ogilvy & Mather London has created a series of print ads for the Dove Brand, aiming to put forward the brand point of view regarding the representation of beauty and more specifically the use of digital re-touching to create false representation of reality.

The ‘upside/down’ campaign shows an upside down image of a woman: from that perspective, the image appears normal and expected; but rotating the image reveals that it has been retouched and looks distorted and unreal. The creative shows quite dramatically how extreme re-touching of images can go unnoticed and how it can distort a woman’s perception of beauty.

Fernando Machado, Unilever’s Global Brand Development Vice-President for Dove Skin commented: “On Dove, we are proud to celebrate real beauty. Our brand is famous for realistically portraying women in our campaigns and for not retouching them so they look impossibly perfect. The Upside Down campaign expresses our point of view in a very creative and arresting way”.

Gerry Human, Executive Creative Director at Ogilvy & Mather London commented: “In this topsy turvy world, a simple idea like running an ad upside down in the papers still grabs people’s attention. But it’s a surprise trick of the mind that really captures the imagination and drives Dove’s brand mission at the same time.”

To date, the campaign has run in Canada with possible roll out in other markets to follow.

TK Maxx has appointed Ogilvy & Mather UK as its sole digital creative agency working across social, mobile, content and in-store activation. The win follows a four-way pitch against pure play digital agencies.

O&M UK will be tasked with amplifying TK Maxx’s Spring/Summer TV campaign by creating shareable content through the use of digital channels, and developing new ways to engage in social media.

The pitch was lead by Mark Lainas, who was recently appointed Head of Digital at Ogilvy & Mather UK: “We are really excited to have TK Maxx on our client list. It is a unique and exciting business that understands the important role of digital in marketing communications. This win comes shortly after launching our two network practices, Digital@Ogilvy and Social@Ogilvy, and demonstrates our robust strength and capabilities in these disciplines.”

Philips, the electronics giant, has appointed Ogilvy & Mather as the lead creative agency on its £300 million global advertising account.

Continue at Campaign UK