Ogilvy & Mather has appointed Cheryl Giovannoni as Chief Executive Officer, Ogilvy & Mather Advertising. Giovannoni joins O&M from Landor where she is President of the EMEA region and Global Leader on Procter & Gamble.
She will sit on the UK Group Board reporting to Paul O’Donnell, Group Chairman, Ogilvy & Mather UK.
Giovannoni started her career in 1993 in strategic planning at O&M South Africa, before transferring to Ogilvy & Mather London as a board account director. In 2001, Giovannoni moved into strategic brand consultancy and design, becoming CEO of Coley Porter Bell. In 2005, she moved to Landor as Managing Director of the London office. She was promoted to the role of European President in 2008 and to Landor’s Global Leadership team in 2011. During her career, she has worked on a broad range of clients, including Unilever, GlaxoSmithKline, BP, Diageo, Marks & Spencer, Nestle and P&G.
Paul O’Donnell commented: “Cheryl is a huge talent and has the drive, determination and intellectual rigour required to take O&M to the next level. She will be a strong and charismatic leader, a beacon for our people as well as an ambassador for the Ogilvy & Mather brand. We are looking forward to having her on board. ”
Giovannoni commented: “Ogilvy has been creating groundbreaking work recently for the likes of Expedia and Kronenbourg 1664. It feels like a fresh, exciting and energetic place to be right now, and the timing couldn’t be better to return to a group that has always been close to my heart.”