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Philips, the electronics giant, has appointed Ogilvy & Mather as the lead creative agency on its £300 million global advertising account.

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Ogilvy & Mather has been appointed by Silver Spoon, the UK’s leading sweetness brand, to launch Truvía®, a new natural sweetener to the UK market.

Ogilvy & Mather Chicago undertook the US launch of Truvía® in 2009. The campaign was hugely successful in establishing a completely new market for natural sweeteners.

Hugh Baillie, Chief Executive Officer at Ogilvy & Mather, commented: “We are hugely excited to have being given the task of bringing Truvía® to the UK. To be involved in the launch of a completely new brand is rare indeed these days, and one with a unique market positioning even rarer.”

Ogilvy & Mather has created an autumn campaign for Kodak called “beautifully cheap printing” to promote its Hero series of printers. The ‘Beautifully Cheap printing’ campaign is composed of 20′ and 30′ TV spots with a 50′ second film airing online.

The TVC features two young football fans who recreate a football stadium in their back garden by printing out multiple images of a crowd on the terraces as seen from the pitch on sheets of A4 paper. They then use the printouts to cover the fences, bushes and garden furniture around them.

Hugh Baillie, CEO, Ogilvy & Mather said: “There’s a charm and humanity in Kodak’s DNA which is abundantly realised in Kevin’s film. For most people, a home printer is a box that whirrs and clicks with anonymous but pricey invisibility. Kodak has turned the category on its head with ink prices that put printing firmly back in reach of all. Both technically and emotionally, it’s the best placed brand to do this.”

BP has announced the new advertising campaign for its London 2012 partnership as the Official Oil and Gas Partner for the London 2012 Olympic and Paralympic Games.  Adopting the theme, “2012 Fuelling the Future”, the advertising campaign communicates how BP is helping to deliver a successful London 2012 Games.

The advertising creative demonstrates the way in which BP is contributing to London 2012 through a series of high-impact and engaging initiatives,  focussing on six Olympic and Paralympic athletes from Team GB, capturing the energy and excitement of the journey to London 2012.

Duncan Blake, Director of Brand at BP PLC commented: “We are proud to show our support for London 2012, and to be working with an incredible group of athletes, all of who are aiming to compete and to achieve outstanding results in the Games.

By providing the advanced fuels and engine oils of today for the official fleet of vehicles and advanced biofuels of tomorrow; offsetting the emissions of the fleet via BP Target Neutral; and also seeking to offset the emissions of all spectators travelling to the Games, this campaign demonstrates how BP is helping to deliver a successful London 2012 Games. The new campaign also communicates how BP is bringing arts and culture to a wider audience through programmes such as the Cultural Olympiad and helping to inspire young people through initiatives including the Young Leaders programme.”

Expedia, the world’s leading online travel agent, is launching its new European brand advertising campaign.  The campaign marks the start of a new era for the brand as it rolls out its Expedia Everywhere strategy.  Expedia Everywhere encompasses a series of transformational initiatives to deliver increasingly personalised travel services and redefine Expedia’s role as a trusted travel partner rather than simply a booking engine.   Expedia will bring to life this vision through a series of marketing initiatives that will be linked under the theme of People Shaped Travel.

The new advertising, devised by Ogilvy & Mather Advertising, is an integrated, multimedia campaign which will span TV, radio, print, online and social media across Europe.

Ogilvy and Mather has created a new print ad for Toblerone, the number one best-selling confectionery item for Father’s Day*, in support of one of the most important days in dads’ calendars.

The advertisement runs with the strapline, ‘Keep your dad happy this father’s day (He knows where the photos are)’. It features an eclectic line-up of snap-shots featuring off-spring wearing a variety of embarrassing clothes, expressions and hair dos that they would probably prefer to be kept secret – for ever.

The campaign launches on 18 June and will be supported on Toblerone’s Twitter and Facebook sites.

Sue Higgs, Copywriter and Andy Bird, Art Director at Ogilvy & Mather created the campaign.

Says Sue Higgs,  ‘‘This ad was great fun to work on.  Toblerone is a fantastically popular gift for Father’s Day and we wanted to endorse its popularity with an ad that will engage and amuse everybody who has a special dad who knows where the photos are!’

* Source: Nielsen 4 weeks to Father’s day 2010. Context is Pralines and Tablets >300g.

Europcar, the leader in car hire services in Europe for both leisure and business users, has  hit the TV screens with the launch of a new, unique, service for leisure travellers.  The multi-faceted above-the-line advertising campaign sees a high impact, humour-led television advertisement appear across peak time slots through the Summer, as well as feature high profile outdoor, tube and taxi poster advertising and integrated social media, e-marketing and PR activities.

The new service, freeDeliver, aims to give back time to customers by providing free delivery and collection to home addresses, and reflects Europcar’s market leading position as an innovator in delivering customer-service focused car hire.

The advertising campaign has been developed by Ogilvy & Mather and poses the question: “What would you do with the hour you save?” The TV spot features a regular guy (Jonathan Alden) busting out some killer dance moves all around his house, to the 1990’s club classic ‘Gonna Make you Sweat’ by C&C Music Factory. His energetic routine is interrupted by the Europcar freeDeliver driver ringing on the doorbell to drop off his hire car.

Firmly reinforcing Europcar’s position as number one in the European car hire marketplace, leisure travellers will be targeted on prime time television – including slots between Coronation Street and Britain’s Got Talent.  Complementing the TV activity is an intensive outdoor campaign to include key sites on the Underground, Rail stations and London taxis.

To reinforce the proposition with some fun and humorous responses, Ogilvy & Mather has also developed an innovative Twitter campaign to encourage people to participate and tweet a response in real time to #myextrahour. Rail digital screens will feature a panel showing the rolling tweets – the first time this has ever been done before in this medium.

Jez Groom is leaving The Engine Group to join O&M as Strategic Integration Director.

Groom will join O&M’s senior management team, reporting to Hugh Baillie, CEO and working closely with Rachel Hatton, Ogilvy Group Planning Director and Gerry Human, ECD.

He will be tasked with driving the effectiveness of O&M’s planning, providing strategic thinking and expertise across all areas of the business.

Groom will also work closely with the Group Vice-Chairman, Rory Sutherland, building upon the impressive Behavioural Economics agenda that Rory has championed for the last two years.

 Hugh Baillie said: “I have known Jez for nearly 15 years now and I’m delighted to be working with him again. He brings a unique perspective to the strategic challenges we face around creative work and he does it in a way that will fit well here.  He just gets things done.”

Groom spent 13 years working at agencies such as Bartle Bogle Hegarty and Starcom before founding the communications planning agency Edwards Groom Saunders, which was acquired by Engine in 2009.  At Engine, he was a key member of the agency’s integrated strategy and planning unit.  He also pioneered Engine’s behavioural economics and cognitive psychology proposition.

At Starcom and BBH he worked on brands including Barclays, Cadburys, Porsche, Boddingtons and Stella Artois.

Jez Groom says of his new role: “O&M is simply one of those agencies I’ve always wanted to work at, and especially right now. I am really excited at the opportunity to work with such revered industry thinkers as Rachel and Rory and want to drive Ogilvy’s leadership positioning in Planning.”

Groom joins O&M later in the year.

Hot on the heels of ‘Loved Up Mash’, the third TV instalment of O&M’s Hellmann’s Inspire campaign breaks tonight (4th April).

The Inspire campaign continues to open consumers to new and exciting ways of using Hellmann’s in cooking, ways they will not have previously considered or been aware of; ‘Fishy Delishy’ encourage consumers to bake some fresh fish fillets in Hellmann’s Light, garlic and parsley.

Using the same cute stop-frame animation technique as the previous ‘Boxing Day’ and ‘Loved Up Mash’ commercials, the ad continues Inspire’s humorous and engaging style that has proven popular with viewers and consumers.

The ads were written and art directed by Alun Howell and Guilherme Nobrega respectively, produced by Matthew Ellingham and directed by Danny Cohen.

Earlier this year, Ford announced its first-ever global car, the all-new Focus (available now in showrooms across the UK).

Tonight the UK ad campaign for the acclaimed vehicle breaks with a 60-second TV commercial (see above) on most major terrestrial and multi-channel stations.

The ad concentrates on the high-tech that make the new Focus so special – Active Grill Shutter, Active Park Assist, Blind Spot Information System, ECOBoost, Low Speed Safety System, Powershift Transmission, Traffic Sign Recognition, Torque Vectoring Control and TDCi Start Stop.

The campaign encompasses press, outdoor, digital, direct mail and social media – come back to ogilvy.co.uk regularly to find out more, or go to the the Ford UKTV You Tube Channel from today to see other executions. And don’t forget to visit the Ford Focus Facebook page

For those interested in the thinking behind the launch of the global Ford Focus and the global marketing masterplan, watch the video below, featuring Ford’s global chief marketer, Jim Farley, and WPP (owner of Ogilvy) boss Sir Martin Sorrell…