28 January 2009
Ogilvy Advertising has created a spoof version of one of MTV’s popular “Cribs” programmes as part of a campaign to tackle knife crime among youngsters.
In Ogilvy’s version – part of a larger campaign of anti-violence on MTV across Europe – a young guy gives us a guided tour of his new home with all the swagger and bravado of a typical Cribs celebrity, the difference being he is showing us around a prison.
The film highlights the fact that carrying a knife can now end in a four-year prison sentence.
The ad will be shown on MTV’s One, Two, Base, Hits and Dance channels. It was written by Jon Morgan and art directed by Mike Watson.
Previous public service films created by Ogilvy Advertising for MTV have tackled social issues including domestic violence, sexually-transmitted disease and climate change.
14 January 2009
You know how Dads always seem to end up hogging the train set? Or commandeering all the new toys on Christmas morning?
Toy giant Mattel recognises the big kid that lurks just beneath the surface of all Dads and is targeting their inner child with a campaign for classic car toys Hot Wheels. Apparently most Hot Wheels are bought by blokes for their male offspring anyway, so appealing directly to nostalgic Dads clearly makes a lot of sense.
As a result, Ogilvy Advertising’s latest work for the brand was devised to appear not in kids’ titles but in publications like the Observer Magazine and on “grown-up” poster sites.
The campaign gives a nod to adult sophistication by omitting to show any cars, depicting instead a photographic “blur” as an unseen car streaks past everyday objects like a radiator, a cat-flap and a plug-in air-freshener.
The campaign was written and art directed by self-confessed big kids Jason Mendes and Andy Wyton with photography by Chris Jelly.
8 January 2009
Our TV ad for the brand new Ford Ka breaks this week. It’s a bit of a puzzle – quite literally! There are no less than 80 Kas in this 40-second spot (which, fact fans, was shot in London’s Tobacco Dock).
Can you spot them all? (If you want to watch the ad in higher quality, go to our YouTube channel: www.youtube.com/ogilvyvids)
Creative director was Greg Burke, and the ad was art directed and written by Jason Mendes and Andrew Wyton.
7 January 2009
Ogilvy Advertising’s much-loved “Cloth World” campaign for Comfort fabric conditioner has a fresh outing this month with the TV launch of the new Naturals range.
The range comprises three new variants of the country’s best-selling fabric conditioner, naturally scented with extracts of White Blossom and Jojoba, Olive Blossom and Cotton Extract and Aloe Vera.
Breaking this week on nationwide TV, the 30-second launch ad was written by Serge Pennings and art directed by Steve Clarke.
The Cloth World campaign was created by Ogilvy & Mather in 1999 and has consistently helped Comfort maintain its brand-leading position in the fabric conditioner market.