One poster – 21 Kas. How many did you find?

29 April 2009

  

We thought now’s the perfect time to show you the solutions to the second of our Ford Ka puzzles. Click on the picture above right to check how many of the 21 hidden models you found in “Urban”.

And for all you lot filling up our inbox requesting the “Liquid” poster answers, you’ll just have to be patient and visit here again on Friday.

Of course, all the info you need on the new Ford Ka is available at www.gofindit.net.

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Motorola promises us all an Aura like Beckham

28 April 2009

Motorola’s new luxury handset, the Aura is launched this month with a global ad campaign. In case you’ve been living under a rock the past few weeks, the ad stars a certain Mr David Beckham.

The campaign, inspired by the classic sci-fi film The Terminator, reveals Beckham as the latest model of the exterminating robot made famous by Arnold Schwarzenegger in the 1980s. The Aura,  which is inspired by luxury Swiss watch design, illuminates Becks’ inner “mechanics”.

The ad was shot in Milan by acclaimed music video director Anthony Mandler.

Check out the TV advert below:

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The wait is over! Ford Ka puzzle solutions revealed

27 April 2009

Judging from the amount of emails and Youtube posts we’ve received, it would seem we’ve published the results not a moment too soon!

We’ll be showing all the Ford Ka poster solutions this week and to kick things off, here’s the original “Woodland” execution on the left. Click on the image on the right to check if you found all 15 Kas.

Can’t get enough of the new Ford Ka? We don’t blame you. Visit www.gofindit.net to find out more.

Don’t forget to visit here again on Wednesday and Friday for more solutions.

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“Happy” future is everyone’s business says WWF

24 April 2009

Ogilvy Advertising has created a short film for the World Wildlife Fund entitled “Happy”. With WWF’s iconic panda taking centre stage in the animated film, comedian Eddie Izzard explains how wildlife conservation is a collective global responsibility – from individual participation to the conduct of business and government. Forever improving this relationship to be healthy, and happy, for us all is WWF’s business, claims the ad.

The video, written by Sue Higgs and art directed by Andy Bird, is available as a mobile download and will also be online at youtube and green.tv.

To watch how the little panda’s happy future is tied in with all of ours click on the video below:

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Hot Wheels makes inroads outdoors

22 April 2009

OgilvyAdvertising has launched a new campaign for Mattel’s Hot Wheels brand called “Indoor Roads”.

Written by Jason Mendes and Andy Wyton with photography by Chris Jelley, the campaign will open with three executions in both 48 sheet and print format.

To see the team’s previous work for the brand, where the big kid in all fathers was recognised, please click here: http://www.ogilvy.co.uk/index.php/2009/01/14/hot-wheels-appeals-to-the-big-kid-in-all-fathers/

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One of Ogilvy’s brightest stars recognised

9 April 2009

Jonathan Aeberhard (pictured above), business director on the Ford account and one of Ogilvy’s brightest talents, has been included in Campaign’s ‘Class of 2009’: the magazine’s annual search for the rising stars of the industry’s future, published today (9th April). The article cites Jon as having “a persuasive charm and… leadership qualities in spades.”

Go to http://www.campaignlive.co.uk/home/ to read the article.

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ARF awards Ogilvy with new honour for research behind Dove’s ‘Campaign for Real Beauty’

2 April 2009

Ogilvy’s work for Dove has won the International Silver award in the 2009 ARF David Ogilvy Awards for Excellence in Advertising Research. The ARF pays tribute to the research and planning that is vital in developing hugely successful marketing campaigns; its awards are named after David Ogilvy who was renowned for his passion for precise and extensive research.

Ogilvy’s strategy for Unilever’s third biggest brand is now recognised as having gained an impressive 33 per cent in market share. Such an achievement has seen the campaign featured in many leading marketing magazines as well as being a successful case study in Harvard Business.

The now much decorated campaign is comprehensively examined in an article written by Haruna McWilliams, senior planner for Ogilvy Group UK and Nicolette Robinson, Planning Partner for Ogilvy Advertising UK.

A full list of this years ARF winners are here:

http://www.designtaxi.com/news.jsp?id=26119&monthview=0&month=4&year=2009

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