Motorola’s new luxury handset, the Aura is launched this month with a global ad campaign. In case you’ve been living under a rock the past few weeks, the ad stars a certain Mr David Beckham.
The campaign, inspired by the classic sci-fi film The Terminator, reveals Beckham as the latest model of the exterminating robot made famous by Arnold Schwarzenegger in the 1980s. The Aura, which is inspired by luxury Swiss watch design, illuminates Becks’ inner “mechanics”.
The ad was shot in Milan by acclaimed music video director Anthony Mandler.
Judging from the amount of emails and Youtube posts we’ve received, it would seem we’ve published the results not a moment too soon!
We’ll be showing all the Ford Ka poster solutions this week and to kick things off, here’s the original “Woodland” execution on the left. Click on the image on the right to check if you found all 15 Kas.
Can’t get enough of the new Ford Ka? We don’t blame you. Visit www.gofindit.net to find out more.
Don’t forget to visit here again on Wednesday and Friday for more solutions.
Ogilvy Advertising has created a short film for the World Wildlife Fund entitled “Happy”. With WWF’s iconic panda taking centre stage in the animated film, comedian Eddie Izzard explains how wildlife conservation is a collective global responsibility – from individual participation to the conduct of business and government. Forever improving this relationship to be healthy, and happy, for us all is WWF’s business, claims the ad.
The video, written by Sue Higgs and art directed by Andy Bird, is available as a mobile download and will also be online at youtube and green.tv.
To watch how the little panda’s happy future is tied in with all of ours click on the video below:
Jonathan Aeberhard (pictured above), business director on the Ford account and one of Ogilvy’s brightest talents, has been included in Campaign’s ‘Class of 2009’: the magazine’s annual search for the rising stars of the industry’s future, published today (9th April). The article cites Jon as having “a persuasive charm and… leadership qualities in spades.”
Ogilvy’s work for Dove has won the International Silver award in the 2009 ARF David Ogilvy Awards for Excellence in Advertising Research. The ARF pays tribute to the research and planning that is vital in developing hugely successful marketing campaigns; its awards are named after David Ogilvy who was renowned for his passion for precise and extensive research.
Ogilvy’s strategy for Unilever’s third biggest brand is now recognised as having gained an impressive 33 per cent in market share. Such an achievement has seen the campaign featured in many leading marketing magazines as well as being a successful case study in Harvard Business.
The now much decorated campaign is comprehensively examined in an article written by Haruna McWilliams, senior planner for Ogilvy Group UK and Nicolette Robinson, Planning Partner for Ogilvy Advertising UK.
Ogilvy & Mather Advertising is one of the UK’s top advertising agencies. We strive to produce creative work that is loved by millions. We develop work that runs across all channels, from big television commercials to cutting edge mobile apps.
Our expertise lies in managing complexity. Many of our clients havecomplex business issues involving multiple stakeholders. We have the strategic insight and planning processes that allow us to deliver simple, media-neutral solutions on both on a local and global level.
We are part of a strong global network of 450 offices in 120 countries. This means we have the scale to work across cultures and across continents.
Clients include: Philips, Dove, American Express, Expedia, Hellmann’s, Kronenbourg 1664 and Grant Thornton.